Featured Braze Perspectives


Email Must-Knows: What’s Batch and Blast Email?

At its core, a batch and blast email strategy is built around sending a big group of people the exact same email message, with no specific targeting or personalization of your outreach. Let's dive into why batch emailing is bad for business.


Mastering Customer Engagement in an Increasingly Connected World

At the beginning of the decade, would you have believed it if one of your friends told you that in ten years you’d have a device in your home that could lock your doors, turn your lights on and off, make you coffee, and even entertain your kids? (Probably not.)


The Six Pillars of Braze Alloys: Channel Extensions

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Channel Extension partners.


Send Frequency: What “Just Right” Looks Like, Vertical by Vertical

Strong customer/brand relationships are built on thoughtful communication. And to make that happen, you have to know your users: What they’re interested in hearing about, when they want to hear it, and—most importantly—how often they expect to hear from you.


The On-Demand Mindset

On-demand companies have transformed the way customers engage with brands. There’s no going back—customers now expect their product or service delivered quickly and painlessly. The brands that have succeeded in this space can teach us a great deal about engaging customers in today’s fast-moving, mobile-first world.

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Braze Tops $100 Million ARR

In the summer of 2017, Braze leadership drew a line in the sand, projecting that Braze would hit $100 million ARR by the end of 2019. Learn more about how Braze made it happen in this exclusive piece by Braze Cofounder and CEO Bill Magnuson.