Featured Braze Perspectives

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

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Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

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Your LTR 2018 Prep Guide: What You Need to Know

On October 3-4, 2018, we’ll be holding the fourth edition of LTR in New York City. This year, we’re exploring the marriage of data, technology, and teams, and the role technology can play in supporting more relevant “human” brand experiences.

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A Big Year For Privacy Law: What’s Changed (and What It Means)

2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).

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The Impact of Making an Impact: How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement

Emoji-filled, mission-aligned messages boost fundraising efforts by showing participants the impact of their contribution.

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LTR 2018: Meet the Humans Behind “The Human Factor”

The theme of LTR 2018 is “the human factor,” and that means we’re focusing in on the human side of all those connections: between brands and their customers, between different internal teams that have to work together, and between data and the realities of the customer experience.