Featured Braze Perspectives

case studies

Payomatic Boosts Mobile App Adoption and Lifetime Value with Data-Driven Marketing

Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.


Babylon Pioneers AMP For Email to Achieve a 20% Increase in Engagement

With a mission to make healthcare more accessible, Babylon connects patients with doctors and other healthcare professionals, allowing them to receive virtual services. The health tech company utilized AMP for Email to showcase a health check feature, effectively providing more value to their users. Learn more: https://www.braze.com/perspectives/article/babylon-health-case-study


Structuring Your Team For Today's Customer Engagement Needs

The rise of mobile changed marketing—leading to more meaningful data collection and personalization, as well as higher customer expectations. But that change has also had an impact on how teams need to operate to effectively keep today's consumers engaged.


The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging

Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.


End of an Era: What Changes to Apple’s IDFA Mean for Marketing

At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.


Push and Beyond: How Building a Cross-Channel Strategy Builds True Engagement

With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.