In the decade-plus since the introduction of the first iPhone, we’ve seen the rise of newer digital avenues, like push notifications, in-app messaging, and SMS, giving marketers many new options. Learn about the downsides of channel silos and what it takes to overcome them with our vertical engagement stack content series.
A decade ago, when Braze Cofounder and CEO Bill Magnuson was fresh out of school and employed at Google, he found himself caught up in a mobile revolution that was still in its infancy. That experience led him to co-found the company that became Braze and play a significant role in how modern customer engagement has evolved. Read on for more insights into how technology is impacting customer engagement and how brands should respond.
For email marketers, deliverability is always going to be a central concern—and keeping your email list clean is one of the most effective ways to maintain deliverability. If the provider finds that your team is sending emails to all sorts of invalid email addresses, your reputation could take a hit and eventually get your messaging exiled to the spam folder...so learn what it takes to avoid that fate.
At Braze, we strive to provide brands with best-in-class technology that enables them to facilitate high-quality customer experiences at scale. To do this successfully, we’ve recognized that providing our own employees with best-in-class workplace experience is a critical piece of the puzzle. Given that focus, we are very proud to announce that Braze has been nominated for Employer of the Year for the 2019 Digiday Worklife Awards.
To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Gurbir Singh, Director, Product Management at Braze on email tunnel vision and how to avoid it.