Featured Braze Perspectives


Crawl, Walk, Run: Adding Web Push to Your Cross-Channel Strategy

Looking to launch web push for the first time? Crawl by priming web visitors to opt in for notifications. Walk by exploring the types of web push you can send. Run by using campaign testing, personalization, segmentation, and real-time automations to increase the effectiveness of your campaigns.


Build vs. Buy: 5 Key Considerations

At surface-level, the “Build vs. Buy” decision begs to be unpacked. After all, your team has unique goals, challenges, and skill sets in place. Knowing which path to go down requires you to take stock of your current situation and evaluate the options against multiple criteria. Get the inside scoop in this exclusive article!


Understanding Delivery-Time Personalization

When it comes to personalization, the “when” of messaging can be just as important as the “what” and “how.” Fortunately, delivery-time personalization makes it possible to reach individual consumers when they’re most ready to engage. Here’s how this powerful temporal tool can work for you.


Badges 101

We've all seen them—those red circles on the top right corner of your favorite apps. But what are they and how can they support effective customer engagement?


How Web Push Can Drive Stronger Online Engagement

To execute a truly cross-channel marketing campaign, it’s important to reach users in all the places they are—and even in today’s era of smartphones and wearable devices, the web remains a big playground. Here’s how web push can help you access it, and the consumers who spend time there.


Why Message Testing Matters When It Comes to Campaign Performance

There are a lot of decisions that goes into determining whether a messaging campaign is successful, and knowing which way to go can be tricky. Fortunately, there’s no need to guess thanks to message testing methodology that brings sometimes fuzzy user behaviors into sharp focus.