Featured Braze Perspectives

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What’s an In-Browser Message, Anyway?

There’s been a lot of buzz around web push notifications, but not nearly as much attention given to their sister channel, in-browser messages. But what's an in-browser message, anyway?

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The Technical Side of Push Notifications: What Are They, How They Work, and How to Set Yourself Up for Success

While most marketers are aware of push notifications, that awareness doesn’t necessarily translate into comfort with the technical side of this powerful messaging channel. To help out, we’re going to take a look at push notifications, exploring what it takes to be able to send these messages, how brands can ensure that they’re able to deliver push at scale, and other key technical considerations.

BrazeTV

NASCAR Boosted Engagement with Web Push Notifications

Using timely messages driving to rich content, NASCAR was able to achieve a 13.5% web push notification open rate for content campaigns and 9.6% open rate for app download campaigns.

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The Braze For Impact Podcast #4: Email Deliverance

On each episode of the Braze for Impact podcast, host PJ Bruno sits down with guests to dig into the latest and greatest when it comes to tech industry news and trends. In this episode, PJ chatted with Braze Product Manager Gurbir Singh and Braze Director of Email Deliverability Andrew Barrett.

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Why Cross-Channel Personalization Is a Retail Marketer’s Dream

Research by Braze has found that leveraging dynamic content personalization to automatically add in content like individual product recommendations to messages in real time can boost unique email click rates by up to 1.7x. Here's how to do it for retail.

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What are Deep Links?

Great customer engagement isn’t just about reaching users where they are—it’s about getting them where they want to go. Learn how deep linking makes it possible for brands to seamlessly direct consumers to targeted pages within their app, providing a cohesive digital experience.