Featured Braze Perspectives

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How Are You Connected To Your Customers?

Your customers are not only cross-channel, they're cross-device and cross platform, too. No two digital footprints look the same, so it's up to marketers to combine empathy and strategy to reach their customers in the best ways possible.

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What's Deep Linking, Anyway?

To help give our readers a better understanding of this key topic we’ve asked an expert, John Tintle of deep linking leaders Branch, to walk through the nuts and bolts of deep linking, and explain how to make it work effectively for you and your customers. Enjoy!

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"Masculinity Contests" Destroy Work Cultures. Here's What to Do About It.

Award-winning author, acclaimed columnist, boxer, and LGBTQ rights advocate Thomas McBee discusses toxic masculinity in the workplace and how it affects culture.

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CES 2019: The Rise of Brand Humanity

Half a century on, CES has rapidly transformed from a spotlit gizmo circus into a thriving ecosystem favoring collaborative partnerships over competition. And as mobile and a new generation of emerging technologies transform the business landscape, companies are clearly seeing more value in the human touch—and investing in the real-time, cross-platform data behind it.

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December 2018 Product Update: Bringing Rich Content Experiences to Email—and Beyond!

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. Read on for the latest on Braze support for custom cards in Gmail's promotions tab, Content Blocks, and Custom CSS for in-browser messages!

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November 2018 Product Update: Embracing the Art of Marketing with Canvas Updates

At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. Find out what what we’ve been up to this month.