At its core, a batch and blast email strategy is built around sending a big group of people the exact same email message, with no specific targeting or personalization of your outreach. Let's dive into why batch emailing is bad for business.
On-demand companies have transformed the way customers engage with brands. There’s no going back—customers now expect their product or service delivered quickly and painlessly. The brands that have succeeded in this space can teach us a great deal about engaging customers in today’s fast-moving, mobile-first world.