Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.
With a mission to make healthcare more accessible, Babylon connects patients with doctors and other healthcare professionals, allowing them to receive virtual services. The health tech company utilized AMP for Email to showcase a health check feature, effectively providing more value to their users. Learn more: https://www.braze.com/perspectives/article/babylon-health-case-study
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.