Featured Braze Perspectives

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Braze Included in 2019 Forrester Now Tech on Cross-Channel Campaign Management

We’re pleased to announce that Braze has been included in Forrester Research’s Now Tech: Cross-Channel Campaign Management, Q2 2019 report. This guide walks enterprise marketing technology buyers through the current cross-channel customer engagement landscape and provides key information about relevant technology vendors, including their size (in terms of annual revenue), geographic and industry focus, and sample customers.


4 Steps to True Brand Humanity

Hearing a lot about how brands need to be more human in their customer messaging? Have no idea where to begin? Well, you're in luck. We've identified a few steps to get you and your teams started on your journey to brand humanity.

The Integration Issue

Building the Next-Gen Ecosystem: How the Six Pillars of Braze Alloys Support True Connected Engagement

Your customers are individuals, with their own individual interests, preferences, and behaviors. To reach them effectively, you need to ensure that you have the right technology ecosystem—one that allows you to slot in best-in-class technologies for all your different customer engagement needs and to connect them together to support responsive, relevant, and deeply human brand experiences. Learn how Braze Alloys can help make that happen.

The Integration Issue

What's a SaaS Integration, Anyway?

SaaS—it makes the world go 'round. Or...at least it powers a lot of the experiences you have (as a marketer and a consumer) each day. Learn about SaaS, the benefit of building a best-in-class tech ecosystem, and insights on the classic build vs. buy question.

The Integration Issue

Beyond Points and Punch Cards: How to Win in the New Age of Loyalty

It's time that marketers realize customer loyalty goes way beyond the traditional punch cards and point systems. To forge relationships that keep customers loyal, brands will need to focus in on seamless, valuable, thoughtful experiences at every point of the customer journey.


May 2019 Product Update: New Platforms and Channels and Partners—Oh My!

At Braze, we’re focused on building the best customer engagement platform out there. We’ve been busy at work to ensure that we deliver the best new features to our loyal customers; this month's new release includes the launch of a new platform (Roku!), a new channel (Content Cards!) and whole a lot more!