Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

On October 3-4, 2018, we’ll be holding the fourth edition of LTR in New York City. This year, we’re exploring the marriage of data, technology, and teams, and the role technology can play in supporting more relevant “human” brand experiences.

2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).

Emoji-filled, mission-aligned messages boost fundraising efforts by showing participants the impact of their contribution.

The theme of LTR 2018 is “the human factor,” and that means we’re focusing in on the human side of all those connections: between brands and their customers, between different internal teams that have to work together, and between data and the realities of the customer experience.