In Australia and New Zealand, as in any other region, keeping up with the latest marketing trends is essential if you want to stay competitive. But as new messaging channels emerge, more data is collected that needs to be managed, and AI-driven engagement tools become increasingly available, it can be difficult to know where to start and what to look for when creating or modifying your strategy.

To help out, we assembled our State of Customer Engagement in Australia and New Zealand Guide. In this regional deep-dive, we leverage insights from over 200 VP+ marketing executives in the Australian and New Zealand markets to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.