Building Braze

Unleashing Braze Instant Insights: Three Smart Ways to Uplevel Your Customer Engagement Platform

By Ajay Phatak Feb 29, 2024

In the fast-paced world of digital customer engagement, it’s not enough to have the right data if you want to stay ahead of the curve. You also need cutting-edge tools capable of providing your brand with actionable insights from your data.

Enter Braze Instant Insights (BII). This groundbreaking suite of analytics apps, built on Snowflake Native Apps, is helping Braze global strategic customers securely activate their data to power more successful customer engagement experiences. Designed to empower marketers and business executives, BII goes beyond conventional campaign analytics, offering brands a comprehensive understanding across events that can accurately assess the effectiveness of their marketing campaigns

Note: BII is still in development, and is anticipated to be available to some customers in the near term.

Let’s take a look at three key use cases that showcase BII and its impact:

1. Programmatic Reporting: A Unified View of Success

Programmatic Reporting is the cornerstone of our BII application suite. This application gives executives a comprehensive view of their marketing metrics across workspaces, regions, and channels. This unified perspective facilitates a synchronized understanding of the diverse elements influencing their customer engagement initiatives.

With Programmatic Reporting, brands can unite this engagement data into a single view, giving executives a clear, simplified solution for monitoring and assessing marketing performance across various platforms and channels.

2. Retention Analysis: Navigating Cohort Dynamics

For marketers and executives seeking a detailed understanding of their messaging impacts, the Retention Analysis feature within BII offers a sophisticated view of campaign effectiveness. This advanced application presents a retention heatmap, visually demonstrating the evolution of various user retention cohorts over time.

By graphically representing user engagement, Retention Analysis can provide valuable insights into the audience lifecycle and showcase the relative success of various marketing initiatives in fostering enduring user experiences. Retention Analysis is essential for refining marketing strategies, enabling executives to discern engagement patterns more effectively and optimize campaigns to maintain user interest.

3. RFM Analysis: Decoding User Behavior Dynamics

BII can also offer intricate analytics through its Recency, Frequency, and Monetary (RFM) Analysis feature. This application gives executives an in-depth understanding of user behavior by categorizing users based on their recency, frequency, and monetary scores, fostering a multi-dimensional comprehension of various customer segments.

The RFM Analysis feature goes a step further by unraveling the complex transitions of users between these segments, offering important insights into how campaigns influence user behavior. Armed with this knowledge, executives can precisely tailor campaigns to specific user segments, to support maximizing engagement and transforming 'at-risk' customers into brand advocates.

Bringing it All Together: A Coordinated Approach to Marketing Insights

BII represents a new frontier in marketing analytics, designed to empower businesses to navigate the complexities of the digital landscape with confidence and precision. These three different apps comprise a comprehensive toolkit that showcases BII’s ability to provide brands with a thoughtful, all-inclusive approach to their marketing analytics.

Whether you need a quick engagement overview, a deep dive into your user cohorts, or a nuanced understanding of customer behaviors, BII has you covered. By leveraging the collective strength of Programmatic Reporting, Retention Analysis, and RFM Analysis, marketers can assess the effectiveness of their customer engagement campaigns and refine their strategies for maximum impact.

The innovation doesn’t stop there! Braze is continuing to develop new Snowflake Native Apps to expand our suite of BII offerings and help to ensure that these functionalities evolve to meet our customers’ future needs.

Want to learn more about BII? Access the full presentation with Jon Hyman (CTO) about Braze Product Showcase from Forge 2023 or contact our Global Data Consulting team.

Ajay Phatak

Ajay Phatak is a Senior Analytics Consultant at Braze. Ajay brings a cross-functional approach to data consulting. Coming from a Data Science background in the gaming industry, Ajay is always looking for ways to connect the dots between the latest Data Science advances and everyday practical use cases. In his free time, Ajay enjoys ballroom dancing and playing various musical instruments.

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