FAQs: Get Ready for Gmail and Yahoo’s 2024 Email Changes

In early 2024, Gmail and Yahoo will make changes that will significantly impact email senders utilizing their platforms. While these new rules promise to enhance email security and improve experiences for consumers, they may have undesired effects on deliverability for some marketers. Luckily, if you’ve been following email deliverability best practices, you’re probably well prepared for what’s ahead.

To help you ensure that your messages never miss an inbox, we’ve prepared a document walking through Frequently Asked Questions related to the update that is designed to help you understand:

  • What’s changing about Gmail and Yahoo deliverability

  • How your sending practices could be affected

  • Steps to take to proactively prepare


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.