Melting Points: Where Creativity Meets Technology

For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from WARC and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award winning, data driven creative campaigns. To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023, along with an overview of the lab’s mission: Melting Points: Where Creativity Meets Technology.

Download Melting Points: Where Creativity Meets Technology to uncover:

  • How to successfully leverage technology to achieve brilliant, creative customer engagement

  • Greater insight into The 427° Innovation Lab’s four creative launchpads: Personalization, Gamification, Omnichannel, and Community

  • Exciting and inspiring use cases from Braze customers across 10 industries

  • The chance to gain a deeper understanding of Braze Solutions and the 427° Innovation Lab.


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.