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Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it
  • Data & Analytics

    Live 360° customer profiles, actionable insights, data sharing and streaming
  • Campaign Orchestration

    Create, adapt, and iterate on customer journeys all in one place.
  • Optimization

    Behavior-based automation, predictive tools, and A/B testing

Integrated Cross-Channel Delivery

  • Mobile & Web Push
  • In-App & In-Browser Messaging
  • Content Cards
  • Email
  • SMS
  • WhatsApp

Industries

  • Financial Services
  • Media & Entertainment
  • On Demand
  • QSR
  • Retail & eCommerce
  • Travel & Hospitality

Use Cases

  • Optimize Onboarding
  • Increase Engagement
  • Reduce Churn
  • Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Retail & eCommerce

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Read More

Health & Wellness

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Read More

Engagement

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Read More

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works
  • Certifications
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  • Braze Learning
  • Customer Success Managers

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys
  • Technology Partners
  • Solutions Partners
  • Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement


Using Braze

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Login Get Started

Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it

  • Data & Analytics
  • Campaign Orchestration
  • Optimization

Integrated Cross-Channel Delivery

  • Mobile & Web Push
  • In-App & In-Browser Messaging
  • Content Cards
  • Email
  • SMS
  • WhatsApp

Industries

  • Financial Services
  • Media & Entertainment
  • On Demand
  • QSR
  • Retail & eCommerce
  • Travel & Hospitality

Use Cases

  • Optimize Onboarding
  • Increase Engagement
  • Reduce Churn
  • Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Retail & eCommerce

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Health & Wellness

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Engagement

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works

  • Certifications
  • Technical Support
  • Braze Learning
  • Customer Success Managers

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys

  • Technology Partners
  • Solutions Partners
  • Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement


Using Braze

  • Documentation & User Guides
  • Glossary
  • Customer Support & Services

Content Library

  • Blog
  • Reports & Guides
  • Webinars & Events
  • Videos
  • Benchmarks
  • About Us
  • Careers
  • News
  • Investor Relations
  • Legal
  • Contact Us
  • EN
  • JP
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Resources


SMS

Use Cases

  • Acquisition
  • Engagement
  • Onboarding
  • Reduce Churn
  • Retention

Industries

  • Financial Services
  • Health & Wellness
  • On-Demand
  • Media & Entertainment
  • Retail & eCommerce
  • Travel & Hospitality

Topics

  • AI and Machine Learning
  • Brand Humanity
  • Braze Alloys
  • Building Braze
  • Data Agility
  • Cross-Channel
  • Customer Engagement
  • Culture at Braze
  • Data Privacy and Security
  • Marketing Ecosystem
  • Personalization
  • LTV
  • SDK
  • One to One マーケティング
  • マーケティングオートメーション(MA)
  • データドリブン
  • パートナーシップ

Resources

  • Event
  • Guide
  • Report
  • Video
  • Webinar

Product Feature

  • Business Intelligence
  • Campaign Scheduling
  • Canvas
  • Content Cards
  • Currents
  • Email
  • GDPR Compliant
  • HIPAA Compliant
  • In-App Messages
  • In-Browser Messages
  • Liquid Personalization
  • Mobile Push Notifications
  • Reporting and Analytics
  • Rate Limiting
  • SMS
  • Web Push
  • Webhooks
  • コンテントカード

Region

  • APAC
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  • All Resources
  • Articles
  • Reports & Guides
  • Videos
  • Webinars & Events
  • Braze Announcements

    Winter 2023 Product Release: Faster Content Creation, New Partnerships and Integrations, and Streamlined Collaboration Across Your Team

    Feb 21, 2023

  • Customer Engagement

    Better Together: Unify Your SMS and Email Strategy to Drive Results

    Jan 25, 2023

  • SMS

    SMS Starter Pack: 3 Campaigns To Implement Into Your Marketing Strategy

    Aug 5, 2022

  • Guide

    SMS Inspiration Guide

    Mar 1, 2022

  • SMS

    Understanding SMS: 10DLC and Forbidden Message Topics

    Feb 10, 2022

  • SMS

    Text Message Marketing and Beyond: What’s the Difference Between SMS, MMS, and RCS?

    Dec 16, 2021

  • SMS

    Building an SMS Marketing Program: Mastering SMS Short Codes

    Sep 13, 2021

  • SMS

    Build an SMS Marketing Audience by Optimizing Your Existing Channels

    Sep 3, 2021

  • SMS

    How 10DLC Supports Better Customer Engagement

    Jun 25, 2021

  • SMS

    SMS Short Codes Vs Long Codes

    Apr 5, 2021

  • SMS

    SMS Marketing Deliverability: Know Your SMS Phone Number Options

    Mar 30, 2021

  • SMS

    Eight Rules for Effective SMS Marketing Compliance in the US

    Feb 26, 2021

  • 101 Content

    What’s MMS?

    Dec 18, 2020

  • SMS

    The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging

    Sep 18, 2020

  • SMS

    The Road to SMS Marketing: Driving Stronger Channel Engagement with Segmentation

    Sep 11, 2020

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Ideas that move us

Articles Reports & Guides Videos Webinars & Events
  • Acquisition
  • Engagement
  • Onboarding
  • Reduce Churn
  • Retention
  • Financial Services
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  • AI and Machine Learning
  • Brand Humanity
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The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
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  • Product
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  • Mobile & Web Push
  • In-App & In-Browser Messaging
  • Braze Content Cards
  • Braze Email
  • Braze SMS
  • WhatsApp
  • Solutions
  • Retail & eCommerce
  • Media & Entertainment
  • Financial Services
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  • On Demand
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  • Optimize Onboarding
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  • Reduce Churn
  • Improve Acquisition
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