Events and Webinars

August 13, 2025 at 9am PT / 12pm ET / 5pm BST Relevant, personalized customer experiences can keep customers coming back, but doing this well and consistently is an ongoing challenge—take it from brands like Instacart and B&Q. Customers want to know that their data is being used to personalize their experiences with your brand, and the stakes are high when you're the brand behind the household's weekly grocery haul or the DIY project that helps make a house a home. Join us Aug 13 as we welcome Lauren Watts, Senior Marketing Manager at Instacart, and Chris Stephenson, Senior Marketing Automation Manager at B&Q to discuss: Why brands can't passively collect customer data in the background—they have to act on it Best practices for activating data and segmenting audiences for more relevant customer experiences How brands can do this at scale with the right platform and tech stack in place Success stories for personalizing some pretty personal purchase journeys

Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail growth. With the added pressure of potential tariffs and wavering consumer confidence, this year’s holiday season will look different—and demand sharper planning. Watch this on-demand EMARKETER Meet the Analyst webinar, where Principal Analyst Sky Canaves shares the annual 2025 holiday shopping forecast, what to expect this season, and how to prepare. She’ll walk through where ecommerce demand is holding steady, which channels are still worth your investment, and how to plan around this year’s promotional windows. Tune in to see what’s worth focusing on this season—and what’s not.

Wednesday, September 3rd, 2025 at 1pm PT / 4pm ET AI is reshaping the marketing technology landscape. For marketers to stay ahead of the curve, they’ll need to understand what it can do and how it works. Join Braze for a hands-on session where we’ll break down how our AI decisioning engine operates and how it helps enterprise brands achieve scalable, automated personalization. This technical demo is designed for marketers who want a deep dive into OfferFit by Braze and how AI decisioning really works. You’ll learn: • How OfferFit by Braze continuously tests and learns to optimize toward business goals • What makes AI decisioning different from traditional A/B testing and rules-based systems • How to integrate OfferFit by Braze into your existing tech stack and workflows Be sure to stay tuned in throughout the event as we’ll be giving out prizes to attendees who answer our trivia questions the quickest!

August 13, 2025 at 9am PT / 12pm ET / 5pm BST Relevant, personalized customer experiences can keep customers coming back, but doing this well and consistently is an ongoing challenge—take it from brands like Instacart and B&Q. Customers want to know that their data is being used to personalize their experiences with your brand, and the stakes are high when you're the brand behind the household's weekly grocery haul or the DIY project that helps make a house a home. Join us Aug 13 as we welcome Lauren Watts, Senior Marketing Manager at Instacart, and Chris Stephenson, Senior Marketing Automation Manager at B&Q to discuss: Why brands can't passively collect customer data in the background—they have to act on it Best practices for activating data and segmenting audiences for more relevant customer experiences How brands can do this at scale with the right platform and tech stack in place Success stories for personalizing some pretty personal purchase journeys