Consumer trends defining 2026: what marketers need to know

2026 is shaping up to be a year of higher stakes and sharper expectations.

Consumers know their value, crave authentic experiences, and expect smart, seamless interactions. Are you ready?

Join Vicki Loomes, Head of Trends at Trendwatching, for a fast-paced session uncovering the top global trends shaping consumer behavior and brand innovation in 2026.

You’ll walk away with:

• The truth about loyalty: what today’s empowered consumers really expect from brands
• Strategies for balancing automation with authentic, human connection
• Eye-opening examples of how brands are using AI to wow their customers

This isn’t just a look at what’s coming—it’s your roadmap to staying ahead.