Build Lasting Relationships with Holiday Shoppers: Strategies for the New Year & Beyond

October 16, 2025 at 9am PT / 12pm ET

For most retailers, the end of the year revolves around maximizing key acquisition events such as Black Friday, Cyber Monday, and the holiday season. However, the work doesn't stop there. Retailers must create journeys and experiences that keep both new and returning shoppers engaged, ultimately leading to stronger customer loyalty and lifetime value (LTV).

Join DSW and Braze on October 16 to learn about building loyalty with your influx of holiday customers, including strategies that can benefit you now and throughout the upcoming year.

We’ll cover:

• How to earn, deepen, and spread customer loyalty
• Post-holiday campaign ideas for new and returning shoppers
• Real-life loyalty use cases from leading retail brands