Elevate your email game: How to craft emails that convert, engage, and stand out

October 22 at 9am PT / 12pm ET / 5pm GMT

In an era where consumers are bombarded with 100+ emails every day, standing out in the inbox is more challenging than ever.

And SoFi recently cracked the code with their “Money Moves” campaign–a highly personalized email that provides members with an insightful review of their financial progress.

We’re sitting down with Jennie Bradford, Lifecycle Marketing Manager at SoFi to breakdown how they made Money Moves happen–from idea to delivery–and how it’s created a blueprint for future data-driven campaigns.

You’ll learn:

• Techniques for activating multiple data sources to deliver unique personalized emails for each recipient
• How to incorporate dynamic elements and gamification to boost engagement
• Guidance for measuring the business impact of your email campaigns–far beyond opens and clicks

Whether you're looking to refine your email strategy or implement a new one, this session will help your brand shine in any inbox.