Locking in Loyalty: What it really takes to build connections that stick

December 11 at 9am PT / 12pm ET / 5pm GMT

Loyalty is evolving. As economic uncertainty reshapes how consumers define value, forward-thinking brands are reimagining what it means to earn and reward it.

In this session, we’ll explore how leading brands are building loyalty frameworks that go beyond transactions. You’ll see real-life campaign examples from Wendy’s, plus “art of the possible” ideas to spark your next big loyalty moment.

You'll learn:

• Solutions to common loyalty challenges like providing value without discounts, standing out in a noisy landscape, and staying relevant over the long haul
• The three steps to locking in loyalty: earn, deepen, and spread
• Examples of real campaigns and actionable tips from Wendy’s, plus inspo from other industries

Walk away with fresh ways to engage your customers—and inspire loyalty that lasts.