How to achieve real ROI with AI

Now available on demand.

Everyone's talking about AI. Fewer brands are seeing real returns from it. Jon Hyman, CTO at Braze, and Jim Fairweather, Head of AI GTM at Google Cloud, cut through the hype in this strategic conversation on harnessing AI's true potential—delivering a "less is more" framework that shows why starting small is the fastest path to real ROI. You'll hear how Google approaches integrating AI into daily workflows, and how to translate that thinking into real-world customer engagement.

What will I learn from this webinar?

• How to evaluate where AI can drive real business outcomes for your brand, rather than chasing hype
• What the agentic era means for personalization, and what separates best-in-class agents from the rest
• Practical ways to apply AI to personalization and move past the treadmill phase of adoption
• How this technology looks from a customer's perspective, and how it creates a more unified, engaging brand experience

Why does this matter now?

The shift from AI-as-assistant to AI-as-agent is happening quickly, and brands that wait to build a point of view on agentic personalization risk falling behind competitors who are already using agents to act on customer data in real time.