Welcome to the Blog

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.

Get Started See How Braze Works

What is an AI marketing tool? Key features and how to choose the right one

Braze earns prestigious customer service award for support for the seventh year in a row, and customer onboarding award for the third year in a row

SMS and messaging apps for savvy holiday marketing

Meta's big move: WhatsApp to introduce ads

Personalized marketing tactics that drive engagement and retention

June 2025 Bonfire Marketer of the Month: Picklebet’s Elliott Bell

Be Absolutely Engaging.™

How Android 16 and iOS 26 are reshaping customer engagement

What is customer lifecycle management? A guide to growing customer value at each stage

Overcoming data privacy problems: How high concern drives advanced personalization

Once upon a brand: Crafting stories that captivate and convert

Creativity unleashed: How customer engagement platforms redefine innovation

Key insights from Grow with Braze Singapore 2025

Join the movement to journey orchestration.