The CMO role is changing, as data-driven decision making enables continuous improvement and strengthens accountability. As teams adapt to a world where behavioral, demographic, and location data influence nearly every customer interaction, how do we keep the human touch that drives success? At this year’s Long-Term Relationships (LTR) Conference, we explored the evolving perspective and responsibilities of the CMO. Featuring experts from STASH, Turo, and the CMO Network at Forbes.
At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.
When you have hundreds of emails to wade through and someone manipulates you like that in order to get you to open their message, they’re making a strategic error: You may get that open, but you’re training your customers that they can’t trust the outreach you send. It's important to ensure that you’re talking to your customers thoughtfully. So let’s dig into the five rules that brands should keep in mind when they think about the email campaigns they send.
To attract bigger audiences and achieve stronger retention, today’s brands need a technology stack able to support their larger marketing strategy and enable the brilliant, real-time experiences today’s consumer craves. At this year’s Long-Term Relationships (LTR) conference, industry experts gathered to share the secrets to creating a best-in-class marketing stack. This panel features experts from Deliveroo, WarnerMedia Entertainment, Phiture, Lyft, and TechCrunch.