Featured Braze Perspectives

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Name-Based Personalization

We’re living in a new world when it comes to access to nuanced customer data—if you’re gathering it, you should be using it. But if you use it in ways that aren’t relevant and don’t add value for your audience, you’re not going to see the positive impact that personalization can bring to your customer relationships and your bottom line.

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What is Repermissioning, Anyway?

Repermissioning campaigns are all about getting customers to grant marketing permission to channels they’ve previously rescinded access. It’s a tricky approach, so let’s walk through the ins-and-outs of repermissioning campaigns and what it takes to create successful ones.

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Send Frequency: What "Just Right" Looks Like

Strong customer/brand relationships are built on thoughtful communication. And to make that happen, you have to know your users: What they’re interested in hearing about, when they want to hear it, and—most importantly—how often they expect to hear from you.

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Customer Engagement Is Critical: 4 Marketing Tips from Pomelo Fashion

To help brands better understand, reach, retain, and monetize their digital audiences, Braze sat down with CMO of Pomelo Fashion, a leading fashion ecommerce brand headquartered in Bangkok. Here are four key learnings that can help any brand drive stronger engagement and long-term value.

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Mobile Marketing: What It Is, Why It Matters, and What It Can Do for Your Business

If Marketing 101 is about developing a product or service to meet the wants and needs of your target audience, then Mobile Marketing 101 is about reaching your target audience when they're deeply engrossed in their phones. Let's take a closer look.

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Small but Mighty: Why SMBs Are Uniquely Poised to Make the Most of Cross-Channel Personalization

With so much of today’s business driven by digital- and mobile-first consumer activity, it’s essential for brands to embrace cross-channel, personalized experiences. Let’s take a look at why that is and how SMBs can position themselves for success.