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          1. Blue globe surrounded by translucent notification bubbles.
            Article4 min read

            3 Ways to Amplify Your APAC Push Strategy

            Haley
            Haley Trost
          2. Person working on laptop with coffee, surrounded by 3D clock, gear, database, and abstract logo icons on a purple-orange gradient background.
            Article5 min read

            A day in the life of a data scientist on the BrazeAIᵀᴹ forward-deployed engineering team

            McKay
            McKay Jensen
          3. 3D illustration of a control panel with purple sliders, a magic wand icon, a person icon, and a pixel icon.
            Article11 min read

            How behavioral marketing turns data into personalized experiences

            Team
            Team Braze
            Customer Engagement
          4. 3D icons for email management: an open envelope, magnifying glass, and checkmark.
            Article6 min read

            The new inbox reality: How iOS changes are reshaping email marketing

            Aparna
            Aparna Prasad
          5. Smiling man using a smartphone, with floating icons for communication, commerce, and abstract data connections.
            Article11 min read

            Experience optimization: Turning data insights into better journeys

            Team
            Team Braze
            AI and Machine Learning
          6. Braze Marketer of the Month: Emma Oliver, Senior CRM Manager at Jagex.
            Article4 min read

            December 2025 Bonfire Marketer of the Month: Jagex’s Emma Oliver

            Emily
            Emily Calderon
            Bonfire
          7. Braze 2025 Year in Review.
            Article9 min read

            2025 Braze year in review: Major moments, milestones, and evolutions

            Team
            Team Braze
            AI and Machine Learning
          8. Four diverse customer profiles, with labels like "Churn risk: High" and "Likely to buy," surrounding a central app logo.
            Article14 min read

            AI customer segmentation: Smarter targeting through predictive insights

            Team
            Team Braze
            Dynamic Segmentation
          9. Purple 3D speech bubble with "braze" in orange text, next to another speech bubble, on a gradient background.
            Article10 min read

            SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement

            Team
            Team Braze
          10. a picture of a man in a white shirt is surrounded by icons
            Article6 min read

            From multivariate testing to AI decisioning

            Victor
            Victor Kostyuk
            AI Decisioning
          11. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
            Article9 min read

            Enterprise generative AI: Transforming data, decisions, and customer experiences

            Team
            Team Braze
            AI and Machine Learning
          12. 3D illustration of hands giving thumbs up, one holding a megaphone, with floating notification, email, and chat icons.
            Article10 min read

            Omnichannel personalization: Delivering consistent, connected customer experiences

            Team
            Team Braze
            Cross-ChannelPersonalization
          13. A smiling Black woman uses a laptop, surrounded by floating icons, a "Conversions 79%" overlay, and an image generation prompt.
            Article6 min read

            Are you AI-savvy enough to survive? A wake-up call for CMOs

            Team
            Team Braze
          14. A 3D bar chart showing growth, with icons of a user and a magic wand.
            Article7 min read

            What are contextual bandits? The AI behind smarter, real-time personalization

            Team
            Team Braze
            AI and Machine Learning
          15. Smiling man in a red cap and blue shirt looks out from a box, with icons for mail, a beaker, a magic wand, and a bell in front, on a purple and orange background.
            Article8 min read

            What is a multi-armed bandit? Smarter experimentation for real-time marketing

            Team
            Team Braze
            AI and Machine Learning
          16. A dashboard showing two customer profiles with engagement icons and metrics for Retention Rate, Customer Lifetime Value, and Click Rate.
            Article5 min read

            Data-driven decisions: How startups can use reporting and analytics to enhance customer engagement

            Team
            Team Braze
            AI and Machine Learning
          17. Graphic of a circuit board with 'AI' in white letters.
            Article8 min read

            How Braze Stays Ahead of the Curve on AI

            Kevin
            Kevin Wang
            AI and Machine LearningBuilding Braze
          18. A gradient shopping bag surrounded by diverse user avatars, app icons, and a "Black Friday & Cyber Monday" tag.
            Article6 min read

            How Braze supports exceptional customer engagement during Black Friday, Cyber Monday, and beyond

            Todd
            Todd Grennan
          19. A smiling woman looking at her phone displaying a travel offer, with marketing automation UI showing an "Abandoned Checkout" trigger and message options, on a purple background.
            Article6 min read

            How to overcome messaging fatigue this holiday season

            Team
            Team Braze
          20. Purple 3D funnel processing notification, chat, send, and email app icons.
            Article8 min read

            Marketing optimization: The evolution from analysis to AI

            Team
            Team Braze
            AI and Machine Learning
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