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          1. A cartoon hand holds a small shop with a red awning.
            Article9 min read

            For SMB Brands, More Messaging Channels Means More Impact

            Brendan
            Brendan O'Connor
            SMBCross-Channel
          2. A smiling woman at the center of a hexagon connecting icons representing email, marketing, location, smart speaker, web, and mobile messaging.
            Article3 min read

            How SMBs and Mid-Market Brands Can Leverage Cross-Channel Engagement to Thrive in a Challenging Marketplace

            Mary
            Mary Kearl
            Cross-Channel
          3. A laptop displaying social media posts, surrounded by icons representing engagement: a star, trophy, party popper, clapping hands, heart, and laughing emoji.
            Article6 min read

            How SMB Customers Win With Braze Bonfire

            Maddie Bertschmann and Maggie Brennan
            SMB
          4. Stylized red arm holding a smartphone, surrounded by digital media icons.
            Article5 min read

            Small but Mighty: Why SMBs Are Uniquely Poised to Make the Most of Cross-Channel Personalization

            Team
            Team Braze
            Cross-ChannelPersonalization
          5. A dashboard showing two customer profiles with engagement icons and metrics for Retention Rate, Customer Lifetime Value, and Click Rate.
            Article5 min read

            Data-driven decisions: How startups can use reporting and analytics to enhance customer engagement

            Team
            Team Braze
            AI and Machine Learning
          6. 3D graphic of communication icons (megaphone, message, email, and notification bell with '3') swirling around a central star icon on a vibrant orange and purple gradient background.
            Article9 min read

            How AI Decisioning Transforms Marketing (A Complete Guide)

            Team
            Team Braze
          7. A 3D stylized speedometer indicating high performance, with the text "BrazeAI Decisioning Studio™" alongside icons for database, checklist, and target, on an orange to purple gradient background.
            Article6 min read

            AI decisioning cheat sheet: How to crawl/walk/run with BrazeAI Decisioning Studioᵀᴹ

            Team
            Team Braze
          8. Blue globe surrounded by translucent notification bubbles.
            Article4 min read

            3 Ways to Amplify Your APAC Push Strategy

            Haley
            Haley Trost
          9. Person working on laptop with coffee, surrounded by 3D clock, gear, database, and abstract logo icons on a purple-orange gradient background.
            Article5 min read

            A day in the life of a data scientist on the BrazeAIᵀᴹ forward-deployed engineering team

            McKay
            McKay Jensen
          10. 3D illustration of a control panel with purple sliders, a magic wand icon, a person icon, and a pixel icon.
            Article11 min read

            How behavioral marketing turns data into personalized experiences

            Team
            Team Braze
            Customer Engagement
          11. 3D icons for email management: an open envelope, magnifying glass, and checkmark.
            Article6 min read

            The new inbox reality: How iOS changes are reshaping email marketing

            Aparna
            Aparna Prasad
          12. Smiling man using a smartphone, with floating icons for communication, commerce, and abstract data connections.
            Article11 min read

            Experience optimization: Turning data insights into better journeys

            Team
            Team Braze
            AI and Machine Learning
          13. Braze Marketer of the Month: Emma Oliver, Senior CRM Manager at Jagex.
            Article4 min read

            December 2025 Bonfire Marketer of the Month: Jagex’s Emma Oliver

            Emily
            Emily Calderon
            Bonfire
          14. Braze 2025 Year in Review.
            Article9 min read

            2025 Braze year in review: Major moments, milestones, and evolutions

            Team
            Team Braze
            AI and Machine Learning
          15. Four diverse customer profiles, with labels like "Churn risk: High" and "Likely to buy," surrounding a central app logo.
            Article14 min read

            AI customer segmentation: Smarter targeting through predictive insights

            Team
            Team Braze
            Dynamic Segmentation
          16. Purple 3D speech bubble with "braze" in orange text, next to another speech bubble, on a gradient background.
            Article10 min read

            SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement

            Team
            Team Braze
          17. a picture of a man in a white shirt is surrounded by icons
            Article6 min read

            From multivariate testing to AI decisioning

            Victor
            Victor Kostyuk
            AI Decisioning
          18. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
            Article9 min read

            Enterprise generative AI: Transforming data, decisions, and customer experiences

            Team
            Team Braze
            AI and Machine Learning
          19. 3D illustration of hands giving thumbs up, one holding a megaphone, with floating notification, email, and chat icons.
            Article10 min read

            Omnichannel personalization: Delivering consistent, connected customer experiences

            Team
            Team Braze
            Cross-ChannelPersonalization
          20. A smiling Black woman uses a laptop, surrounded by floating icons, a "Conversions 79%" overlay, and an image generation prompt.
            Article6 min read

            Are you AI-savvy enough to survive? A wake-up call for CMOs

            Team
            Team Braze
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