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          1. Two smiling young adults with overlaid app icons for mail, a beaker, a magic wand, and a notification bell.
            Article14 min read

            Multi-Armed Bandit vs. A/B Testing: Choosing the Right Experimentation Framework

            Team
            Team Braze
          2. A person with dark skin, wearing sunglasses and a purple sweater, frames their open mouth with their hands, next to icons for a beaker, a magic wand, and the "BrazeAI Decisioning" logo.
            Article15 min read

            What is OfferFit? AI-Driven Personalization Explained

            Team
            Team Braze
          3. A tilted purple champagne bottle with an orange foil top and a white "braze" logo on a black circle, against an orange to purple gradient background.
            Article2 min read

            It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event

            Team
            Team Braze
          4. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
            Article6 min read

            AI: The accelerator for creativity and efficiency

            Team
            Team Braze
            AI DecisioningAI and Machine Learning
          5. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
            Article2 min read

            You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

            John
            John Dinh
            AI and Machine Learning
          6. Digital profile card for Paul Smithfield showing personal data and churn risk, protected by purple shield icons with checkmarks.
            Article5 min read

            Providing tailored experiences in an era of privacy

            Team
            Team Braze
          7. A man smiling at his phone, which shows an SMS marketing message with grey boots and an abandoned cart discount offer.
            Article11 min read

            Offer Personalization: How to Deliver Relevant Promotions That Drive Conversions

            Team
            Team Braze
          8. Stylized city and nature scene with icons for sustainability, global care, and community.
            Article4 min read

            Forge 2025: Social impact highlights

            Rachel
            Rachel Waitt
          9. Diagram showing optimal path testing for SMS, email, and in-app messages, with a smiling woman integrated into the in-app section.
            Article14 min read

            AI experimentation platform for measurable marketing wins

            Team
            Team Braze
          10. A smiling woman holds a smartphone amidst floating digital icons representing data, finance, and social media on a purple background.
            Article10 min read

            Agentic Workflows: A Guide for Marketers

            Team
            Team Braze
          11. A UI displaying experiment settings, an enabled 'Winning Path', and a 'Winning Variant' pop-up showing burgers and a personalized discount offer.
            Article13 min read

            AI A/B testing: Smarter experiments for real-time marketing optimization

          12. A smiling woman with glasses and curly hair holds a phone and laptop, surrounded by icons representing business and e-commerce tools.
            Article1 min read

            How AI capabilities in Braze scale growth for financial services

          13. Newsweek America's Greenest Companies 2026 award badge, featuring a hand holding a purple leaf.
            Article2 min read

            Braze named one of America’s Greenest Companies 2026 by Newsweek

            Dylan
            Dylan Mayer
          14. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
            Article12 min read

            MAB vs. MVT: Choosing the right experimentation method for smarter marketing

            Team
            Team Braze
            AI and Machine LearningAI Decisioning
          15. Smiling woman using a smartphone, framed by a purple horseshoe magnet, against a pink and orange background.
            Article4 min read

            Building a retention machine: 6 data-driven insights

            Team
            Team Braze
          16. A smiling young Black woman looks at three phone screens displaying an app with a message and preference forms.
            Article10 min read

            WhatsApp Flows: How to build conversational journeys that convert

            Team
            Team Braze
            WhatsApp
          17. Three 3D icons: an open email envelope, an '@' symbol, and a thermometer.
            Article9 min read

            IP warming: How to build a trusted sender reputation and improve email deliverability

            Team
            Team Braze
          18. Braze Marketer of the Month: Yash Mani, Digital Experiences Lead at Sonder.
            Article4 min read

            October 2025 Bonfire Marketer of the Month: Sonder’s Yash Mani

            Emily
            Emily Calderon
            Bonfire
          19. The word "braze" in white script on an abstract orange and pink background.
            Article10 min read

            Introducing Braze Web SDK support for OpenAI’s ChatGPT Atlas browser

            David Bielik & Matteo Barreca
            AI and Machine Learning
          20. White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes.
            Article9 min read

            Braze announces integration with ChatGPT custom apps to support customer engagement

            David Bielik & Antoine Torossian
            AI and Machine Learning
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