Here’s what we’ve posted about email

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Send Frequency: What “Just Right” Looks Like, Vertical by Vertical

Strong customer/brand relationships are built on thoughtful communication. And to make that happen, you have to know your users: What they’re interested in hearing about, when they want to hear it, and—most importantly—how often they expect to hear from you.

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Email Must-Knows: What’s IP Cooling?

Having a good reputation is important. Being a trusted member of society makes it possible to do everything from borrowing money to finding a babysitter. Marked with a bad reputation, you’re not likely to receive much positive attention or to be invited to many dinner parties.

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Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

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Exploring the Vertical Stack: The Trouble With Channel Silos

In the decade-plus since the introduction of the first iPhone, we’ve seen the rise of newer digital avenues, like push notifications, in-app messaging, and SMS, giving marketers many new options. Learn about the downsides of channel silos and what it takes to overcome them with our vertical engagement stack content series.

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Email Must-Knows: What’s a Pristine Spam Trap?

Spam traps are essentially dummy email addresses, ones that no sensible sender should be targeting, and they’re used by internet service providers (ISPs), inbox providers, and security companies to identify and blacklist emails from potential spam senders. So what's the difference between a pristine spam trap and other spam traps?

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How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

In today’s fast-moving retail and eCommerce landscape, it can be helpful to learn by example—and few brands provide a better example to follow than Overstock.com. Check out how they boosted conversion rates to 21% and open rates to 38%, which is 3x higher than the industry average.