Mixpanel cohort import

This article describes how to import user cohorts from Mixpanel to Braze. For more information on integrating Mixpanel and its other functionalities, see the main Mixpanel article.

Data import integration

설정한 모든 통합은 데이터 포인트를 기록합니다. Braze 데이터 포인트의 미묘한 차이에 대해 궁금한 점이 있으면 Braze 계정 매니저가 답변해 드립니다.

Step 1: Get the Braze data import key

In Braze, navigate to Partner Integrations > Technology Partners and select Mixpanel. Here, you will find the REST endpoint and generate your Braze data import key.

Once generated, you can create a new key or invalidate an existing one. The data import key and the REST endpoint are used in the next step when setting up a postback in Mixpanel’s dashboard.

2단계: Set up the Braze integration in Mixpanel

In Mixpanel, navigate to Data Management > Integrations. Next, select the Braze integration tab and click Connect. In the prompt that appears, provide the Braze data import key and REST endpoint, and click Continue.

3단계: Export a Mixpanel cohort to Braze

In Mixpanel, navigate to Data Management > Cohorts. Select the cohort to send to Braze and then select Export to Braze. Lastly, select a one-time sync or dynamic sync. Selecting dynamic sync will sync your Braze cohort every 15 minutes to match users in Mixpanel.

Step 4: Segment users in Braze

Braze에서 이러한 사용자의 세그먼트를 만들려면 오디언스 > 세그먼트로 이동하여 세그먼트의 이름을 지정하고 필터로 Mixpanel_Cohorts 를 필터로 선택합니다. Next, use the “includes” option and choose the cohort you created in Mixpanel.

After saving, you can reference this segment during Canvas or campaign creation in the targeting users step.

User Matching

Identified users can be matched by either their external_id or alias. Anonymous users can be matched by their device_id. Identified users who were originally created as anonymous users can’t be identified by their device_id, and must be identified by their external_id or alias.