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          1. Winking woman in a headset surrounded by icons for email, shopping cart, and location.
            Article12 min read

            What is first-party data?

            Team
            Team Braze
            101 ContentData Privacy and Security
          2. A prominent orange 3D person icon surrounded by smaller, faded person icons on a glowing purple and orange background.
            Article6 min read

            What are anonymous users?

            Team
            Team Braze
            Customer Engagement
          3. Three colorful bars of increasing height; the tallest orange bar features glowing 'AI' text and light trails representing growth.
            Article4 min read

            The ROI of AI: How CMOs can showcase tangible value to the C-Suite

            Sally
            Sally Wills
            AI and Machine Learning
          4. Two happy men celebrate surrounded by logos for SAS, Salesforce, Pega, Provenir, and BrazeAI Decisioning Studio.
            Article16 min read

            Choosing the best AI decisioning platforms for 2026 (across industries)

            Team
            Team Braze
          5. A smiling Black man looks at his phone with "braze vs Salesforce" written over a vibrant orange and pink background.
            Article13 min read

            Braze vs Salesforce: Which customer engagement platform is right for your business?

            Team
            Team Braze
            Customer Engagement
          6. Braze vs Adobe text next to a woman holding a phone and coffee cup.
            Article18 min read

            Braze vs Adobe: Which customer engagement platform is right for your brand?

            Team
            Team Braze
          7. A flowchart titled "Personalized Flight Check-in," outlining steps from a "Booked Flight" trigger, defining "DepartureTime," a "24 hours before DepartureTime" delay, and ending with personalized check-in messages for two distinct travelers.A diagram illustrates a personalized flight check-in process, showing a booked flight trigger, 24-hour delay, and unique check-in messages for Chris (12:05 PM) and Gina (4:35 PM).
            Article7 min read

            Every journey needs the right (Canvas) Context

            Team
            Team Braze
          8. Braze Marketer of the Month award for Phil Lees, Marketing Technology Manager at MOSHTIX.
            Article3 min read

            February 2026 Bonfire Marketer of the Month: Moshtix’s Phil Lees

            Emily
            Emily Calderon
            Bonfire
          9. Super Bowl trophy, Braze logo, and paper airplane icons.
            Article3 min read

            2.4+ billion sends, zero fumbles: How Braze supports leading brands during the big game

            Jamie
            Jamie Doheny
            Customer Engagement
          10. A mouse cursor points to "Maximize abandoned cart recovery" text, surrounded by digital communication windows and notifications.
            Article4 min read

            Beyond Predictions: Why Your Personalization Strategy Needs an AI Decisioning Agent

            George
            George Khachatryan
            Building Braze
          11. A 3D hand holds a smartphone displaying a "Here's what you missed" notification summary, against a purple background with blurred notification icons.
            Article6 min read

            The OS and inbox as intermediary: How AI is (literally) rewriting customer engagement

            Haley
            Haley Trost
          12. A man's profile card with personal data, linked by arrows to interactive filter options on a purple background.
            Article13 min read

            Demographic segmentation: How to do It, examples and best practices

            Team
            Team Braze
            Dynamic Segmentation
          13. A Sandwich Emperor loyalty rewards webpage shows a personalized offer to earn points for free sandwiches and a signup form.
            Article6 min read

            Landing pages made simple: How to build your first Braze Landing Page

            Courtney
            Courtney Baum
          14. A woman on public transport uses her phone, with a workflow diagram for messages and experiments overlaid.
            Article9 min read

            AI decision making: How brands use intelligent automation to scale personalization and drive revenue

            Team
            Team Braze
            AI and Machine Learning
          15. A smiling Black woman looks at a "Liquid Assistant" pop-up suggesting a tailored call-to-action, surrounded by digital icons.
            Article5 min read

            Turn landing pages into personal experiences with new Liquid support

            Courtney
            Courtney Baum
          16. Man with locks and glasses using a tablet, with floating heart, bar graph, network, and sparkle icons on a colorful gradient background.
            Article11 min read

            AI customer engagement: How artificial intelligence is transforming customer connections

            Team
            Team Braze
            AI and Machine Learning
          17. 3D card icon with text fields and a plus sign, featuring an orange to purple gradient.
            Article24 min read

            Sign-up form examples: Proven designs and best practices to grow your list faster

            Team
            Team Braze
            Customer acquisitionCustomer Engagement
          18. 3D purple cube with question marks, surrounded by two chat bubbles.
            Article5 min read

            Braze Pricing: Finally, Enterprise Pricing That Makes Sense

            Team
            Team Braze
          19. A stylized 3D email envelope icon with soft orange and purple lighting.
            Article20 min read

            Welcome email examples: Proven series, best practices, and personalization

            Team
            Team Braze
            Customer experience
          20. A smiling man looks at his phone, encircled by three red icons: data blocks, a tag, and two sparkles.
            Article18 min read

            A complete guide to customer engagement strategy for 2026

            Madison
            Madison Tiemtoré
            Customer Engagement
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