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    • AI and Machine Learning
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        1. Smiling man using a smartphone, with floating icons for communication, commerce, and abstract data connections.
          ArticleAI and Machine Learning11 min read

          Experience optimization: Turning data insights into better journeys

          Team
          Team Braze
          AI and Machine Learning
        2. Braze 2025 Year in Review.
          ArticleAI and Machine Learning9 min read

          2025 Braze year in review: Major moments, milestones, and evolutions

          Team
          Team Braze
          AI and Machine Learning
        3. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
          ArticleAI and Machine Learning9 min read

          Enterprise generative AI: Transforming data, decisions, and customer experiences

          Team
          Team Braze
          AI and Machine Learning
        4. A 3D bar chart showing growth, with icons of a user and a magic wand.
          ArticleAI and Machine Learning7 min read

          What are contextual bandits? The AI behind smarter, real-time personalization

          Team
          Team Braze
          AI and Machine Learning
        5. Smiling man in a red cap and blue shirt looks out from a box, with icons for mail, a beaker, a magic wand, and a bell in front, on a purple and orange background.
          ArticleAI and Machine Learning8 min read

          What is a multi-armed bandit? Smarter experimentation for real-time marketing

          Team
          Team Braze
          AI and Machine Learning
        6. A dashboard showing two customer profiles with engagement icons and metrics for Retention Rate, Customer Lifetime Value, and Click Rate.
          ArticleAI and Machine Learning5 min read

          Data-driven decisions: How startups can use reporting and analytics to enhance customer engagement

          Team
          Team Braze
          AI and Machine Learning
        7. Graphic of a circuit board with 'AI' in white letters.
          ArticleAI and Machine Learning8 min read

          How Braze Stays Ahead of the Curve on AI

          Kevin
          Kevin Wang
          AI and Machine LearningBuilding Braze
        8. Purple 3D funnel processing notification, chat, send, and email app icons.
          ArticleAI and Machine Learning8 min read

          Marketing optimization: The evolution from analysis to AI

          Team
          Team Braze
          AI and Machine Learning
        9. a woman is looking at her phone with a purple background
          ArticleAI and Machine Learning6 min read

          What is AI decisioning? A marketer’s guide to predictive campaign logic

          Team
          Team Braze
          AI and Machine LearningAI Decisioning
        10. Hands holding a smartphone displaying a travel offer email for a resort in Greece, with app icons for email, chat, and notifications to the left.
          ArticleAI and Machine Learning11 min read

          Next best action: Moving beyond predictions to real-time personalization

          Team
          Team Braze
          AI and Machine Learning
        11. A 3D purple megaphone emitting various communication and notification icons.
          ArticleAI and Machine Learning10 min read

          How do marketing automation strategies help brands scale personalization?

          Team
          Team Braze
          AI and Machine Learning
        12. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
          ArticleAI and Machine Learning9 min read

          Reinforcement learning: What it is and how it powers smarter marketing

          Team
          Team Braze
          AI and Machine Learning
        13. a purple alarm clock with a lightning bolt behind it
          ArticleAI and Machine Learning6 min read

          Send time optimization: What it is and why it matters

          Team
          Team Braze
          AI and Machine Learning
        14. a woman is pointing up at a screen that says al image generator
          ArticleAI and Machine Learning14 min read

          Harnessing machine learning in marketing: Benefits, use cases and best practices

          Team
          Team Braze
          AI and Machine Learning
        15. a woman holding a bucket of popcorn next to a cell phone
          ArticleAI and Machine Learning11 min read

          AI marketing automation: Smarter campaigns, faster execution, better results

          Team
          Team Braze
          AI and Machine Learning
        16. an illustration of a brain surrounded by icons including an email and a speech bubble
          ArticleAI and Machine Learning7 min read

          What is an AI marketing tool? Key features and how to choose the right one

          Team
          Team Braze
          AI and Machine Learning
        17. a screenshot of a website that says kitchenerie
          ArticleAI and Machine Learning8 min read

          AI agents in marketing: What they are and how they power smarter journeys

          Team
          Team Braze
          AI and Machine Learning
        18. a flow chart showing the process of completing a profile
          ArticleAI and Machine Learning4 min read

          Agentic AI in marketing: From static journeys to autonomous optimization

          Team
          Team Braze
          AI and Machine Learning
        19. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
          ArticleAI and Machine Learning17 min read

          A complete guide to personalization engines

          Team
          Team Braze
          AI and Machine LearningPersonalization
        20. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
          ArticleAI and Machine Learning6 min read

          AI: The accelerator for creativity and efficiency

          Team
          Team Braze
          AI DecisioningAI and Machine Learning
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