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      • AI Decisioning
        Showing 16 results
        1. A woman on public transport uses her phone, with a workflow diagram for messages and experiments overlaid.
          ArticleAI Decisioning9 min read

          AI decision making: How brands use intelligent automation to scale personalization and drive revenue

          Team
          Team Braze
          AI and Machine Learning
        2. Man with locks and glasses using a tablet, with floating heart, bar graph, network, and sparkle icons on a colorful gradient background.
          ArticleAI Decisioning11 min read

          AI customer engagement: How artificial intelligence is transforming customer connections

          Team
          Team Braze
          AI and Machine Learning
        3. A stylized geometric brain with "AI" in the center, connected by input and output wires.
          ArticleAI Decisioning11 min read

          AI Decisioning: Definition, how it works, and real examples

          Team
          Team Braze
          AI and Machine LearningAI Decisioning
        4. Three colorful bars of increasing height; the tallest orange bar features glowing 'AI' text and light trails representing growth.
          ArticleAI Decisioning4 min read

          The ROI of AI: How CMOs can showcase tangible value to the C-Suite

          Sally
          Sally Wills
          AI and Machine Learning
        5. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
          ArticleAI Decisioning6 min read

          AI: The accelerator for creativity and efficiency

          Team
          Team Braze
          AI DecisioningAI and Machine Learning
        6. Smiling woman carrying moving boxes next to a digital profile card for 'Jane Smithfield' showing her photo, favorite foods, and 'High' churn risk.
          ArticleAI Decisioning12 min read

          Personalization in Retail: Strategies, Examples, and AI-Driven Wins

          Team
          Team Braze
          Personalization
        7. A 3D stylized speedometer indicating high performance, with the text "BrazeAI Decisioning Studio™" alongside icons for database, checklist, and target, on an orange to purple gradient background.
          ArticleAI Decisioning6 min read

          AI decisioning cheat sheet: How to crawl/walk/run with BrazeAI Decisioning Studioᵀᴹ

          Team
          Team Braze
        8. Braze 2025 Year in Review.
          ArticleAI Decisioning9 min read

          2025 Braze year in review: Major moments, milestones, and evolutions

          Team
          Team Braze
          AI and Machine Learning
        9. 3D illustration of hands giving thumbs up, one holding a megaphone, with floating notification, email, and chat icons.
          ArticleAI Decisioning10 min read

          Omnichannel personalization: Delivering consistent, connected customer experiences

          Team
          Team Braze
          Cross-ChannelPersonalization
        10. A 3D bar chart showing growth, with icons of a user and a magic wand.
          ArticleAI Decisioning7 min read

          What are contextual bandits? The AI behind smarter, real-time personalization

          Team
          Team Braze
          AI and Machine Learning
        11. Smiling woman looking at a phone, surrounded by feature icons.
          ArticleAI Decisioning5 min read

          The discount dilemma: How to delight customers without slashing prices

          Team
          Team Braze
          AI Decisioning
        12. A smiling man holds a smartphone displaying kitchen product recommendations, with translucent screens showing personalization settings and an order confirmation.
          ArticleAI Decisioning11 min read

          How to improve your checkout conversion rate with personalization and AI

          Team
          Team Braze
        13. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
          ArticleAI Decisioning9 min read

          Reinforcement learning: What it is and how it powers smarter marketing

          Team
          Team Braze
          AI and Machine Learning
        14. Two smiling young adults with overlaid app icons for mail, a beaker, a magic wand, and a notification bell.
          ArticleAI Decisioning14 min read

          Multi-armed bandit vs. A/B testing: Choosing the right experimentation framework

          Team
          Team Braze
        15. A person with dark skin, wearing sunglasses and a purple sweater, frames their open mouth with their hands, next to icons for a beaker, a magic wand, and the "BrazeAI Decisioning" logo.
          ArticleAI Decisioning15 min read

          What is OfferFit? AI-driven personalization explained

          Team
          Team Braze
        16. A smiling man in a red cap at a desk with a laptop, alongside icons representing magic, sparkles, and growth, set against an orange and pink gradient.
          ArticleAI Decisioning12 min read

          MAB vs. MVT: Choosing the right experimentation method for smarter marketing

          Team
          Team Braze
          AI and Machine LearningAI Decisioning
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