Scaling customer connection with the Braze Creative Studio

AI-powered tools have made it easier for marketing teams to generate content and creative at scale. But as content volume increases, campaign execution has become more complex. Assets are spread across tools, handoffs are fragmented, and even small updates can take longer than expected. That can push teams to prioritize speed over quality, shipping campaigns that meet deadlines but don't fully reflect their brand.

To stand out, marketers need an approach that bridges the gaps between creative production, campaign execution, and personalized content. By managing assets in a single place and connecting creative with real-time customer context, teams can go from concept to live campaign faster while ensuring every experience is both relevant and on-brand.

Move from concept to campaign faster with the Braze Creative Studio

Braze has always had powerful creative and content capabilities. The Braze Creative Studio brings this set of capabilities and new design tool integrations together in a new, unified UI designed to simplify how marketing and design teams collaborate on campaign execution. By centralizing assets, templates, and supporting tools in one place, it helps teams move from concept to launch more efficiently while maintaining brand identity and consistency across channels.

Rather than adding another tool to manage, the Creative Studio helps teams reduce manual handoffs between existing tools and make better use of the assets and content they already have. Two updates help make that possible:

1. New integrations with Figma and Canva

Design platforms like Figma and Canva are widely used to create campaign assets and email layouts. With direct integrations, assets can now be sent directly from Figma and Canva into Braze. Approved designs become editable campaigns faster, while preserving design layouts, fonts, and spacing.

2. A unified home for your creative process

Creative tools in Braze, like the Media Library, Templates, Content Blocks, and Brand Guidelines, have historically lived in separate parts of the platform. The Creative Studio brings them together into a single location, making it easier to find assets, reuse existing work, and standardize content across campaigns.

How teams use the Creative Studio in everyday workflows

Individually, these updates simplify specific parts of the creative process. Together, they make it easier for teams to move from idea to execution across marketing campaigns.

Launch campaigns faster without rebuilding assets

Disconnected design tools and manual handoffs often slow the path from concept to launch. With the Creative Studio, assets flow directly from design and content management tools into Braze, so teams can move from finalized creative to live campaigns without rebuilding.

For example, a travel brand launching a seasonal promotion can import the latest campaign assets from Figma, Canva, or its preferred CMS into Braze and activate them across email and in-app messages. With shared templates, reusable Content Blocks, and centralized asset management in the Media Library, the team can make quick creative updates without disrupting production timelines.This shift from manual, disjointed assembly to a unified workflow is exactly how brands are reclaiming their time. Crumbl, one of the fastest-growing franchises in the food industry, uses the Figma and Canva integrations to streamline asset handoff:

"The Figma and Canva integrations have finally stopped the constant file wrangling that used to consume our design team's time, allowing us to send assets directly into Braze in seconds. We've saved hours each week on reworks and manual back-and-forth, and our designers can trust that their fonts, spacing, and layouts will stay pixel-perfect. This has made it much easier to launch on-brand campaigns quickly, without friction."

Cole Witbeck

Director of Lifecycle Marketing, Crumbl

Deliver more relevant, personalized experiences

Creative alone isn’t enough. To stand out, campaigns need to reflect the customer’s current context.

The Creative Studio includes dynamic content capabilities like Catalogs and Connected Content, which make it easy to build campaigns that adapt to user behavior in real time. For example, an eCommerce brand can personalize a shopping journey using first-party signals like browsing behavior, loyalty status, or recent order history. The team might use Catalogs to insert dynamic product recommendations into an email template, then use Connected Content to pull in current product details from external systems. That same approach can extend across other channels, making each touchpoint more relevant without requiring separate manual builds.

When real-time data and creative execution work together, brands can deliver relevant moments at a scale that would otherwise be operationally impossible. Canva, which also uses Braze as its own engagement platform, saved over 1,000 hours by leveraging Braze Catalogs to automate and scale more than 650 unique campaigns, freeing teams to focus on strategy instead of manual builds.

Scale high-performing campaigns across channels

Testing and iterating on creative is essential, but scaling what works can be difficult. The Creative Studio supports a modular and composable approach that makes it easy to reuse and adapt high-performing content across campaigns without starting from scratch.

For instance, a subscription service can take a high-performing onboarding email and turn it into a repeatable framework for future campaigns. Elements like headers, footers, or promotional modules can be managed through Content Blocks and templates, helping teams quickly update and apply learnings across channels. Combined with experimentation in Canvas and AI-driven optimization, teams can continuously refine performance over time while maintaining consistency.When teams can assemble campaigns from reusable components, they can scale what works across new regions and segments with significantly less manual effort. Luxury Escapes eliminated hours of coding per campaign and scaled campaigns across 27 markets by using modular Content Blocks to dynamically update creative and content.

Final thoughts

As content creation becomes faster and more automated, the challenge for marketers is shifting from production to execution: how quickly teams can launch, adapt, and maintain consistency across channels.

The Braze Creative Studio is built with that in mind, bringing together the tools marketers need to manage assets, personalize messaging, and scale what works. Imagine your designer finishes a campaign header in Figma or Canva at 2:00 pm. By 3:00 pm, it's live in an email, an in-app message, and a rich push notification, looking pixel-perfect and on-brand, with no rebuilds or manual uploads required. That's what happens when creative execution and customer engagement live in the same platform.

If you’re looking to streamline your creative workflows and improve how campaigns come together, start using the new Creative Studio in the Braze dashboard today or learn more on the Braze Creative Studio page.