Be Absolutely Engaging.™

Expand your reach
in South Korea
with KakaoTalk

Create stronger relationships with your mobile-first consumers in South Korea on the country's leading messaging app.

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Say hello to more meaningful
1:1 connections

Make every 
conversation count

Target your high-value mobile consumers in the moments that matter.

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Increase conversions 
on mobile

Send personalized KakaoTalk messages that capture attention and drive results.

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Integrate and scale
with ease

Set up and grow your KakaoTalk marketing to expand your reach.

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Bring your channels together

Unify KakaoTalk and your other digital channels in a single platform.

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Make every conversation count

Target the right users on South Korea's go-to messaging app

Effective retargeting

Act on engagement signals. Use click metrics to retarget users based on how they interact with your messages.

Comprehensive view of every customer

Leverage your first-party data. Send targeted KakaoTalk messages based on user demographics, preferences, behaviors, and cross-channel interactions.

Flexible segmentation

Fine-tune your audiences. Target users who are most likely to convert with real-time segments and filters.

A smartphone displays a "free trial expiring in 3 days" notification, overlaid with campaign targeting rules for "Free Trial Users" who "Has not clicked KakaoTalk for Campaign Free Trial Expiring Soon."

Increase conversions on mobile

Send personalized KakaoTalk messages that drive results

Real-time triggers

Connect in the moments that matter. Trigger KakaoTalk campaigns and journeys based on real-time user behaviors, campaign interactions, and back-end updates.

Dynamic personalization

Create engaging KakaoTalk messages. Embed recommendations, promotions, loyalty points, alerts, and more to reflect each user’s preferences and behaviors.

Compelling content

Showcase your products and services. Capture attention with KakaoTalk message formats such as text, image, wide image, and wide item list.

Comprehensive experimentation

Optimize for conversions. Send the KakaoTalk campaign that’s most likely to convert using flexible A/B/n testing and BrazeAI™.

A mobile phone displays a personalized abandoned cart message, while a KakaoTalk composer shows its creation with dynamic content and a product image.

Integrate and scale with ease

Set up and scale your KakaoTalk marketing quickly

Seamless integration

Get started fast. Set up the channel securely with in-dashboard KakaoTalk provider management and one-time credential entry.

Intuitive interface

Fast-track campaign creation. Build KakaoTalk campaigns with a no-code message composer and a suite of dynamic content tools.

Dynamic message testing

Test your campaigns and launch with confidence with a visual previewer and real-time test messages.

Robust reporting and analytics

Turn insights into stronger results. Understand what’s working and make better decisions with campaign-level, KakaoTalk program-level, and cross-channel reporting.

A software interface for composing and previewing mobile messages, showing a food promotion with items like "Gilgeori Toast" in a mobile preview on the left and editable content fields on the right.

Bring your channels together

Scale your impact across KakaoTalk and other channels

Channel consolidation

Ditch point solutions and channel silos. Optimize marketing spend by pairing KakaoTalk with other conversion-driving channels, including push, in-app, email, web, and paid media.

Cross-channel experiences

Deliver consistent, connected experiences. Orchestrate KakaoTalk messages across the customer lifecycle alongside your other engagement channels in the Braze platform.

Dynamic ad integrations

Save money on ads. Reduce paid media waste by suppressing ads as soon as a user converts on KakaoTalk or another channel.

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Frequently Asked Questions

What is KakaoTalk?
How do marketers use the KakaoTalk channel?
What are common use cases for the KakaoTalk channel?
What message types does Braze support?
How can I track performance and retarget users?