braze
  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one place
      View the platform
      Pricing
    • BrazeAI™ UPDATESAutomate, learn, and personalize with AI
    • Braze Data PlatformUnify, activate, and distribute your data
    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™Deliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ Agents UPDATESScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    • Creative Studio NEWSimplify creative workflows
    FEATURED CHANNELS
    • Email
    • Mobile App Messaging
    • Web Messaging
    • SMS/RCS
    • WhatsApp
    • View all channels
    How It Works

    Get a breakdown of our vertically- integrated technology

    Learn More
  • Industries
    • Retail & eCommerce
    • Financial Services
    • Travel & Hospitality
    • Media & Entertainment
    • Sports
    • Gaming
    • On Demand
    • QSR
    Use Cases
    • Optimize Onboarding
    • Boost Productivity
    • Improve Acquisitions
    • Reduce Churn
    • Increase Engagement
    Braze For
    • Startups
    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
    • Braze AlloysExplore and Connect with our trusted Technology or Delivery Partners
    • Become a PartnerExplore the different types of partnerships available and help lead the charge for best-in-class customer experiences
    • Find a PartnerSupercharge the power of Braze with pre-built partner solutions designed to accelerate success
  • Learn
    • Resources Hub
    • Case Studies
    • Blog
    • Reports & Guides
    • Videos
    • Webinars & Events
    User Documentation
    Grow
    • Bonfire Customer Community
    • Braze Learning
    • Customer Champion
    • Certification
    • Glossary
    Support
    • Support Overview
    • Professional Services
    • Customer Success
    • About UsLearn how Braze became the leading customer engagement platform
    • Investor RelationsGet the latest news, numbers, and financial results
    • CareersDiscover job openings & why people love working at Braze
    • ESGExplore our Environmental, Social, and Corporate Governance data
    • NewsFind out about the latest happenings at Braze
    • LegalGet information on our legal terms, policies, compliance, and more
    Looking for something else?
    Contact Us
  • Log In
  • Get Started
Get Started

Braze.
Be Absolutely
Engaging.™

DiscordTwitterLinkedin
Overview
Why Braze
Braze Platform Overview
How Braze Works
Pricing
Product
Braze Data Platform
BrazeAI™
BrazeAI Decisioning Studio™
BrazeAI™ Agents
Cross-Channel Messaging
Journey Orchestration
Reporting
Creative Studio
Email
Mobile App Messaging
Web Messaging
SMS/RCS
WhatsApp
Media Audience Sync
LINE
KakaoTalk
AIPCA | SOCISO 27001
Solutions
Retail & eCommerce
Financial Services
Travel & Hospitality
Media & Entertainment
Gaming
On Demand
QSR
Optimize Onboarding
Boost Productivity
Improve Acquisition
Reduce Churn
Increase Engagement
Braze for Engineering
Company
About Us
Careers
News
Investor Relations
ESG
Legal
Contact Us & Locations
Resources
Case Studies
Blog
Reports & Guides
Videos
Webinars & Events
Learning
Documentation
Documentation Home
User Guide
Developer Guide
Partners
Braze Alloys
Partner Portal
Partner Directory
Featured Reports
2026 Global Engagement Review
Support
Support Overview
Customer Services
Customer Success
Helpful Links
Login
System Status
Technical Support
© 2026 Braze
All Rights Reserved
Privacy PolicyPreference CenterSitemap

Rewrite the rules of customer engagement with AI

From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™

Contact SalesStart a Free Trial
[Homepage EN] BrazeAI SIZZLE

MADE TO SCALE WITH COMPANIES OF ALL SIZES

MetLife
Delivery Hero
Canva
Max
Elf
TurboTax
Going
Rakuten Viber
Bloom & Wild
Styli
Chime
The Guardian
Simplii Financial
Braze Data Platform
BrazeAI™
Cross-Channel Engagement

Braze Data Platform

Know your customer before you engage them

Every customer leaves clues about what they want. Braze connects the dots in real time, so you always have the full picture and can act the moment it matters—without waiting on technical teams.

Braze Data Platform

A smiling woman receives a package beside a Braze user profile card for Maya Chen, highlighting her interest in kitchen items, loyalty membership, and high propensity to buy.

BrazeAI™

Stop wondering where to start

BrazeAI helps you go from idea to execution faster. Build campaigns, create content, optimize performance, and discover new opportunities—all with AI built for marketers, not AI experts.

BrazeAI™
Two smiling travelers with luggage and a small dog stand on a train platform beside a BrazeAI prompt to build a win-back campaign for inactive travelers.

Cross-channel

When everyone can send more, send better

Every customer has a preferred way to hear from you. Braze helps you meet them there without bouncing between tools or rebuilding the same campaign over and over.

Cross-Channel Messaging
Two friends laugh while eating pizza at a table, beside a Calorie Rocket delivery ad reading “Friday night, delivered.”

See it in action

Customer profile for Cole Fischer showing live entertainment interests, $105 in purchases, and Silver credit card tier, connected to multiple data sources.
Customer profile for Cole Fischer showing live entertainment interests, $105 in purchases, and Silver credit card tier, connected to multiple data sources.

Put your data to work the moment it lands with Braze Data Platform.

Workflow diagram branching from “Made purchase?” to “Yes: Loyalty Reward” or “No: Reminder Push.”
Workflow diagram branching from “Made purchase?” to “Yes: Loyalty Reward” or “No: Reminder Push.”

Real results from real customers

Read more success stories
PizzaHut logo

“We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial.”

Victoria Mitchell
Manager of CRM Channel 
Strategy at Pizza Hut
Two friends sit at a colorful table, laughing and eating pizza together.
21%Increase in revenue
30%Increase in transactions
BEES logo

With Braze, we’ve been able to ensure that our customers have meaningful access to individually tailored updates on the products they order. That, in turn, makes it possible for us to provide a better, more personalized brand experience to the people who depend on us, while also significantly reducing the burden on our support team.

Jason Feldman
Global Director, Digital Communications, BEES/Anheuser Busch-InBev
Person in glasses smiles and holds a smartphone toward the camera, displaying a colorful screen with the Braze logo against a light purple background.
15%Decrease in order support and product info request tickets opened
Virgin Red logo

We brought in Braze to level up our customer engagement game, and we’re extremely happy with the results so far. Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before.

Oksana Kovalenko
Head of Data Product at Virgin Red
Three stylishly dressed friends in sparkly outfits laugh and dance together as colorful confetti falls around them.
+7KClick-through During IP Warmup
45%open rate during IP warmup
hugosave logo

Braze is a very important partner in the execution of our engagement and gamification strategies.

Braham Djidjelli
Co-Founder, CPO at Hugosave
Close-up of a person outdoors using a smartphone, with wireless headphones resting around their neck.
300%Increase in rate of clients progressing to opening a full account

See what the experts are saying

Gartner Magic Quadrant for Multichannel Marketing Hubs, August 2026, positioning Braze, Salesforce, and Adobe as Leaders among 12 vendors.
Gartner

Braze is a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs, placing highest in Ability to Execute and furthest in Completeness of Vision!

Download Report
Cover page of a Forrester report titled “The Total Economic Impact of Braze,” highlighting cost savings and business benefits enabled by Braze, above a green abstract wave design.

Forrester

The Total Economic Impact™ of Braze found that organizations using the Braze platform achieved a 457% ROI and payback in less than six months

Download Study
G2 Leader Fall 2026 Badge

Ranked #1 in G2's Push Notification Grid, ahead of 60 competitors, we maintain our top spot as the category grows.

View Report
Graphic showing three TrustRadius 2025 award badges labeled Top Rated, Tech Cares, and Buyer’s Choice.
TrustRadius

TrustRadius awarded Braze with the Top Rated, Buyer's Choice, and Tech Cares awards in 2025

Learn More
IDC MarketScape quadrant chart showing various omni-channel marketing platform vendors positioned by capabilities and strategies, with Salesforce, Insider, and Adobe appearing in the Leaders section.
IDC MarketScape

Braze named a Leader in the 2023 IDC MarketScape Worldwide Omni-Channel Marketing Platforms for B2C Enterprises

Learn More

Explore our resources

View the Blog
  • from efficiency to effectiveness : how ai is transforming customer engagement
    Guide

    From efficiency to effectiveness: How AI is transforming customer engagement

  • AI-Powered Customer Engagement: A Braze Playbook cover image
    Guide

    AI-Powered Customer Engagement: A Braze Playbook

  • braze inspiration guide 55+ essential campaigns . a world of customer engagement possibilities , all in one place .
    Guide

    Braze Inspiration Guide

  • Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    Report

    2026 Global Customer Engagement Review

  • Webinar promotional graphic titled "Know your customer," focusing on enhancing relevance with AI-powered experimentation. The background features a gradient from purple to orange.
    Webinar

    Know your customer: Enhancing relevance with AI-powered experimentation

    July 23, 2025
  • a man is holding a piece of pasta in front of an ai copywriting assistant
    Article21 min read

    How to Build an AI Marketing Strategy

    March 24, 2025

Your best work is still ahead

Get Started