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    • AI and Machine Learning
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        1. The word "braze" between an antenna icon and a heart icon, connected by purple arrows, on a colorful radial gradient background.
          ArticleAI and Machine Learning10 min read

          Decisioning engines: How AI powers customer engagement

          Team
          Team Braze
          AI and Machine Learning
        2. Two women in hijabs seated with tea, one looking at her phone displaying an "Iftar made easy" notification, against a festive Ramadan-themed background.
          ArticleAI and Machine Learning5 min read

          Ramadan revelations: Mastering customer engagement in MENAT with AI

          Sally
          Sally Wills
          AI DecisioningAI and Machine Learning
        3. 3D render of a purple brain surrounded by communication, idea, and notification icons.
          ArticleAI and Machine Learning13 min read

          AI customer retention: Strategies, tactics, and mistakes to avoid

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          Team Braze
          Retention AI and Machine Learning
        4. Three colorful bars of increasing height; the tallest orange bar features glowing 'AI' text and light trails representing growth.
          ArticleAI and Machine Learning4 min read

          The ROI of AI: How CMOs can showcase tangible value to the C-Suite

          Sally
          Sally Wills
          AI and Machine Learning
        5. A woman on public transport uses her phone, with a workflow diagram for messages and experiments overlaid.
          ArticleAI and Machine Learning9 min read

          AI decision making: How brands use intelligent automation to scale personalization and drive revenue

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          Team Braze
          AI and Machine Learning
        6. Man with locks and glasses using a tablet, with floating heart, bar graph, network, and sparkle icons on a colorful gradient background.
          ArticleAI and Machine Learning11 min read

          AI customer engagement: How artificial intelligence is transforming customer connections

          Team
          Team Braze
          AI and Machine Learning
        7. A stylized geometric brain with "AI" in the center, connected by input and output wires.
          ArticleAI and Machine Learning11 min read

          AI Decisioning: Definition, how it works, and real examples

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          Team Braze
          AI and Machine LearningAI Decisioning
        8. A dashboard showing two customer profiles with engagement icons and metrics for Retention Rate, Customer Lifetime Value, and Click Rate.
          ArticleAI and Machine Learning5 min read

          Data-driven decisions: How startups can use reporting and analytics to enhance customer engagement

          Team
          Team Braze
          AI and Machine Learning
        9. Smiling man using a smartphone, with floating icons for communication, commerce, and abstract data connections.
          ArticleAI and Machine Learning11 min read

          Experience optimization: Turning data insights into better journeys

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          Team Braze
          AI and Machine Learning
        10. Braze 2025 Year in Review.
          ArticleAI and Machine Learning9 min read

          2025 Braze year in review: Major moments, milestones, and evolutions

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          Team Braze
          AI and Machine Learning
        11. Metallic AI lightbulb shaped like a hand, with icons representing data, connection, and growth.
          ArticleAI and Machine Learning9 min read

          Enterprise generative AI: Transforming data, decisions, and customer experiences

          Team
          Team Braze
          AI and Machine Learning
        12. A 3D bar chart showing growth, with icons of a user and a magic wand.
          ArticleAI and Machine Learning7 min read

          What are contextual bandits? The AI behind smarter, real-time personalization

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          Team Braze
          AI and Machine Learning
        13. Smiling man in a red cap and blue shirt looks out from a box, with icons for mail, a beaker, a magic wand, and a bell in front, on a purple and orange background.
          ArticleAI and Machine Learning8 min read

          What is a multi-armed bandit? Smarter experimentation for real-time marketing

          Team
          Team Braze
          AI and Machine Learning
        14. Purple 3D funnel processing notification, chat, send, and email app icons.
          ArticleAI and Machine Learning8 min read

          Marketing optimization: The evolution from analysis to AI

          Team
          Team Braze
          AI and Machine Learning
        15. Hands holding a smartphone displaying a travel offer email for a resort in Greece, with app icons for email, chat, and notifications to the left.
          ArticleAI and Machine Learning11 min read

          Next best action: Moving beyond predictions to real-time personalization

          Team
          Team Braze
          AI and Machine Learning
        16. A 3D purple megaphone emitting various communication and notification icons.
          ArticleAI and Machine Learning10 min read

          How do marketing automation strategies help brands scale personalization?

          Team
          Team Braze
          AI and Machine Learning
        17. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
          ArticleAI and Machine Learning9 min read

          Reinforcement learning: What it is and how it powers smarter marketing

          Team
          Team Braze
          AI and Machine Learning
        18. a purple alarm clock with a lightning bolt behind it
          ArticleAI and Machine Learning6 min read

          Send time optimization: What it is and why it matters

          Team
          Team Braze
          AI and Machine Learning
        19. a woman is pointing up at a screen that says al image generator
          ArticleAI and Machine Learning14 min read

          Harnessing machine learning in marketing: Benefits, use cases and best practices

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          Team Braze
          AI and Machine Learning
        20. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
          ArticleAI and Machine Learning17 min read

          A complete guide to personalization engines

          Team
          Team Braze
          AI and Machine LearningPersonalization
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