Events and Webinars

Friday, November 13, 2026 at 9:30am SGT | 12:30pm AEDT Gen Z and Millennial customers already compare your brand to the best app on their phone, not the bank down the street. They notice the gap fast, and most financial brands aren’t set up to close it. Across APAC, the trust gap between what these digital natives expect and what financial brands deliver is the defining challenge for marketers right now. Join us on Friday, 13 November for The New Money Age: Winning APAC’s Next Generation of Customers, a 45-minute live session built on Braze’s 2026 global consumer study of Gen Z and Millennial financial behaviour. You’ll hear: What you'll leave with: Erin Haller, Director of Industry Marketing, Financial Services at Braze, on why the last mile from raw data to real guidance is so hard Three trends shaping financial engagement: banking on simplicity, earning the AI to human handoff, and acting on data in real time Laveesh Hassija, Head of Marketing, Marketplaces at MoneySmart Group, on what changed once MoneySmart put these into practice

Build it, buy it, or bail? Two Braze experts take on the AI question every marketing team is asking. Kipp Johnson, Head of AI Solutions Consulting, and Kit Ho, Regional VP, APAC & MENAT, Presales & Solutions Consulting, ask each other the questions they hear in real deal rooms. No slides, no deck, no jargon. It’s candid, practical, and built for marketers weighing their next move on AI. In this 10-minute video, you’ll learn: Why “we’ll just build it” is harder than it looks, and what a quick prototype won’t tell you The autopilot myth, and why AI calls for more human judgement, not less How to tell whether your testing program is actually performing or just making noise Reinforcement learning in plain English, plus the readiness checks to run before you start Whether you’re leaning towards build, buy, or bail, you’ll leave with sharper questions for your team. Watch now and decide where you land.