The New Money Age: Winning APAC’s Next Generation of Customers

Friday, November 13, 2026 at 9:30am SGT | 12:30pm AEDT

Gen Z and Millennial customers already compare your brand to the best app on their phone, not the bank down the street. They notice the gap fast, and most financial brands aren’t set up to close it.

Across APAC, the trust gap between what these digital natives expect and what financial brands deliver is the defining challenge for marketers right now.

Join us on Friday, 13 November for The New Money Age: Winning APAC’s Next Generation of Customers, a 45-minute live session built on Braze’s 2026 global consumer study of Gen Z and Millennial financial behaviour. You’ll hear:

What you'll leave with:

• Erin Haller, Director of Industry Marketing, Financial Services at Braze, on why the last mile from raw data to real guidance is so hard
• Three trends shaping financial engagement: banking on simplicity, earning the AI to human handoff, and acting on data in real time
• Laveesh Hassija, Head of Marketing, Marketplaces at MoneySmart Group, on what changed once MoneySmart put these into practice