The Great AI Marketing Dilemma: Build, Buy, or Bail?

Build it, buy it, or bail? Two Braze experts take on the AI question every marketing team is asking.

Kipp Johnson, Head of AI Solutions Consulting, and Kit Ho, Regional VP, APAC & MENAT, Presales & Solutions Consulting, ask each other the questions they hear in real deal rooms. No slides, no deck, no jargon.

It’s candid, practical, and built for marketers weighing their next move on AI.

In this 10-minute video, you’ll learn:

• Why “we’ll just build it” is harder than it looks, and what a quick prototype won’t tell you
• The autopilot myth, and why AI calls for more human judgement, not less
• How to tell whether your testing program is actually performing or just making noise
• Reinforcement learning in plain English, plus the readiness checks to run before you start

Whether you’re leaning towards build, buy, or bail, you’ll leave with sharper questions for your team.

Watch now and decide where you land.