Today’s customers expect personalized, just-in-time interactions with their favorite brands. To meet these demands, you need to seamlessly process, analyze, and utilize high-quality first-party data.

Join us for this exclusive webinar and discover how Wynn Resorts, a leading hotel and casino operator, mastered effective data management to deliver high-touch, personalized experiences across the customer journey.

You’ll learn:

• How to activate real-time and location-based data to craft a highly-personalized customer journey

• Strategies for balancing long-term and real-time data for analysis and action

• How to reduce the time and cross-functional support needed to execute campaigns