WEBINAR|June 26, 2024
Make Your Data Work Harder: How Wynn Resorts Upped Its Data Management Game to Support Real-Time User Experiences
Arron Benson
Senior Product Manager, Wynn Resorts
Sharice Siegel
Advertising & Marketing Technology Partnerships, Snowflake
Lenny Fishler
Data Strategy Manager at BrazeToday’s customers expect personalized, just-in-time interactions with their favorite brands. To meet these demands, you need to seamlessly process, analyze, and utilize high-quality first-party data.
Join us for this exclusive webinar and discover how Wynn Resorts, a leading hotel and casino operator, mastered effective data management to deliver high-touch, personalized experiences across the customer journey.
You’ll learn:
- How to activate real-time and location-based data to craft a highly-personalized customer journey
- Strategies for balancing long-term and real-time data for analysis and action
- How to reduce the time and cross-functional support needed to execute campaigns
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