Make Your Data Work Harder: How Wynn Resorts Upped Its Data Management Game to Support Real-Time User Experiences



Arron Benson
Senior Product Manager, Wynn Resorts
Sharice Siegel
Advertising & Marketing Technology Partnerships, Snowflake
Lenny Fishler
Senior Director, Analytics, Braze

Today’s customers expect personalized, just-in-time interactions with their favorite brands. To meet these demands, you need to seamlessly process, analyze, and utilize high-quality first-party data.

Join us for this exclusive webinar and discover how Wynn Resorts, a leading hotel and casino operator, mastered effective data management to deliver high-touch, personalized experiences across the customer journey.

You’ll learn:

  • How to activate real-time and location-based data to craft a highly-personalized customer journey

  • Strategies for balancing long-term and real-time data for analysis and action

  • How to reduce the time and cross-functional support needed to execute campaigns

In partnership with


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.