2027 consumer trends: What customers will expect next

November 19, 2026 at 9am PT / 12PM ET / 5pm GMT

Kicking off 2027 planning? Start with what your customers will be looking for next year, straight from TrendWatching’s Head of Trends.

Join Vicki Loomes, Head of Trends at TrendWatching, for her annual look at the global forces reshaping how people choose, trust, and stay loyal to brands.

You’ll walk away with:

• A clear view of the emerging behaviors and rising consumer expectations redefining the landscape as we head into 2027.
• Eye-opening examples of how forward-thinking brands are successfully translating global trends into standout strategies.
• Marketing takeaways to anticipate key shifts, distinguish genuine trends from digital hype, and adapt your strategy for what's next.

Save your spot to look at what’s coming and get your guide to staying ahead.