Resources
Articles
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Personalization
Understanding Name-Based Personalization
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101 Content
A (Fictional) Marketer Explores Segmentation: Build Your Lifecycle Segments
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Travel & Hospitality
Travel Booking Platform GetYourGuide Weathers the Storm With Cross-Channel Messaging
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101 Content
What Rich Push Makes Possible for Retailers
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Product Spotlight
A (Fictional) Marketer Explores Segmentation: Examine All the Available Filters
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101 Content
What Are Exception Events?
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Cross-Channel
How Cross-Channel Messaging Can Drive Higher User Engagement
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Product Spotlight
One (Fictional) Marketer’s Journey: Connected Content is Your Friend
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Product Spotlight
One (Fictional) Marketer’s Journey: Duplication is Your Friend
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Data Privacy and Security
A (Fictional) Marketer Explores Segmentation: Build a Segment for Your IP Warming
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Content Cards
Crawl, Walk, Run: Adding Content Cards To Your Cross-Channel Strategy
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Creating Smarter Holiday Campaigns in 2020: Insights from Braze, Looker, and Segment
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Braze Alloys
Create True Cross-Channel Campaigns with Braze Alloys Direct Mail Partners
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Mobile Push Notifications
What’s the Difference Between Push Notifications and In-App Messages?