A (Fictional) Marketer Explores Segmentation: Examine All the Available Filters

Miguel likes where your head’s at. Instead of just winging it, he dove into the documentation. Thrilling times, you know? But actually, he really was thrilled when he found this comprehensive list of Braze filters in the docs. Some light reading to go along with his homemade lunch (recipe: spinach + celery...AKA that’s all that was in the fridge).

As he read, he jotted down some ideas for segments that might make sense for Calorie Rocket. Of course, a lot of these are for further down the line, but still. It’s good to record your brainstorm somewhere, because the mind can only remember so much.

So he dreamed big dreams, like a Los Angeles-based audience, an audience of users who have spent more than $100, an audience of users who used to be loyal but uninstalled the app, an audience of users who have ordered multiple vegetarian meals, and even an audience of users who prefer email over mobile push. The coolest part of all of this was the fact that the segments were basically alive. As customers interacted with the app, website, and the messages themselves, they’d fall into and out of these dynamic segments in real time.

To top the afternoon off and round out his education, he completed the LAB course on segmentation. Miguel feels ready to get started. For real this time.