Product Spotlight


One (Fictional) Marketer’s Journey: Connected Content is Your Friend

Ashley Christiano By Ashley Christiano Dec 01 2020

Honestly, Jenny was skeptical of this suggestion. She has always been a little bit afraid of Connected Content. All those brackets and whatnot made this feature seem way out of reach for her more creative marketer abilities. Still, she was willing to give it a shot.

A half hour of reading revealed that she probably couldn’t set up this system all on her own and all today, but boy did she want to. The more she read, the more excited she got about the potential for this solution to save her time, empower multivariate testing, and get more copy help from the rest of the editorial and marketing teams.

But we’ve gotten a bit ahead of ourselves. Here’s why Jenny went from Connected Content skeptic to champion over the course of one cup of coffee.

First, she saw the numbers. Apparently it’s like a big deal? She wouldn’t mind this boost to her own open rates. Jenny is already angling for a promotion, so this would def help.

Second, she was trawling Braze Bonfire for some inspiration, and saw some mention how they’d leveraged Google Sheets with Connected Content and it blew her mind. Jenny practically LIVED in Google Sheets. So if she could use a tool that was already a hub for her in so many ways to help power more personalized and relevant push notifications, allow for more experimentation, AND get amazing results? Well, Jenny was down.

She didn’t 100% understand the recommendation, but it seemed simple enough for her engineering buddy to help her with. She submitted a JIRA ticket with her business case and estimated scope of work, linked right to that resource that helped with the set up, and felt pretty confident it would get prioritized with the right amount of backchanneling and boss wheedling. She’d figure out the right Liquid templates once she could do some testing.

But until then...she still had the comms for this new app version to worry about.


Ashley Christiano

Ashley Christiano

Ashley Christiano is a Product Marketing Manager at Braze’s NYC headquarters. When she’s not knee-deep in Canvas content, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.

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