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Reports and Guides
Check out our articles and guides on the latest in customer engagement.
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The Future of Email: Top Trends Shaping the Inbox Experience
Over the past decade, email marketing has seen a major evolution, transforming from a basic, batch-and-blast channel into a highly customizable, content-rich medium capable of driving higher ROI than any other marketing channel. But as new technologies emerge, consumer behaviors and preferences shift, and inboxes grow more crowded, it's clear that a winning email marketing strategy must evolve with the times. In our guide, The Future of Email: Top Trends Shaping the Inbox Experience, we explore what's next for email marketers and share actionable guidance on how to set up your strategy for success—now and in the future. Download the guide to uncover: Top trends shaping the future of email marketing Strategies for standing out in crowded inboxes Powerful new tools that can help bring email to the next level Case studies from real brands who are already embracing these future-forward principles
guide
2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
We’re thrilled to announce that Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row! Braze is a customer engagement platform that helps marketers put their best, most engaging experiences out into the world. Using real-time orchestration and AI-powered tools, Braze provides rich insights to act on within every unique customer journey—then delivers tailored experiences across all your digital touchpoints. Read the full report to learn more. Disclaimer Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October, 2024 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
guide
Monetization in Action: Turning engagement into revenue and profit
Growing your audience and creating engaging experiences for them is crucial to any brand’s success—but good luck reaching your goals if you aren’t effectively monetizing your audience. That’s why building an effective conversion and monetization strategy is so crucial to your success. In our guide Monetization in Action, we outline how you can go beyond traditional messaging and engagement to provide experiences that inspire customers to make transactions, repeat purchases, and add lifetime value. Download it now to uncover: How marketing needs are shaping the monetization strategies from leading brands 3 monetization use cases to boost your bottom lines Key pitfalls to avoid in connection with your monetization efforts Monetization success stories from real brands like KFC and Wealthsimple
guide
The Future of Email: Top Trends Shaping the Inbox Experience
Over the past decade, email marketing has seen a major evolution, transforming from a basic, batch-and-blast channel into a highly customizable, content-rich medium capable of driving higher ROI than any other marketing channel. But as new technologies emerge, consumer behaviors and preferences shift, and inboxes grow more crowded, it's clear that a winning email marketing strategy must evolve with the times. In our guide, The Future of Email: Top Trends Shaping the Inbox Experience, we explore what's next for email marketers and share actionable guidance on how to set up your strategy for success—now and in the future. Download the guide to uncover: Top trends shaping the future of email marketing Strategies for standing out in crowded inboxes Powerful new tools that can help bring email to the next level Case studies from real brands who are already embracing these future-forward principles
guide
2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
We’re thrilled to announce that Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row! Braze is a customer engagement platform that helps marketers put their best, most engaging experiences out into the world. Using real-time orchestration and AI-powered tools, Braze provides rich insights to act on within every unique customer journey—then delivers tailored experiences across all your digital touchpoints. Read the full report to learn more. Disclaimer Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October, 2024 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
guide
Monetization in Action: Turning engagement into revenue and profit
Growing your audience and creating engaging experiences for them is crucial to any brand’s success—but good luck reaching your goals if you aren’t effectively monetizing your audience. That’s why building an effective conversion and monetization strategy is so crucial to your success. In our guide Monetization in Action, we outline how you can go beyond traditional messaging and engagement to provide experiences that inspire customers to make transactions, repeat purchases, and add lifetime value. Download it now to uncover: How marketing needs are shaping the monetization strategies from leading brands 3 monetization use cases to boost your bottom lines Key pitfalls to avoid in connection with your monetization efforts Monetization success stories from real brands like KFC and Wealthsimple
guide
The Future of Email: Top Trends Shaping the Inbox Experience
Over the past decade, email marketing has seen a major evolution, transforming from a basic, batch-and-blast channel into a highly customizable, content-rich medium capable of driving higher ROI than any other marketing channel. But as new technologies emerge, consumer behaviors and preferences shift, and inboxes grow more crowded, it's clear that a winning email marketing strategy must evolve with the times. In our guide, The Future of Email: Top Trends Shaping the Inbox Experience, we explore what's next for email marketers and share actionable guidance on how to set up your strategy for success—now and in the future. Download the guide to uncover: Top trends shaping the future of email marketing Strategies for standing out in crowded inboxes Powerful new tools that can help bring email to the next level Case studies from real brands who are already embracing these future-forward principles
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