Customer Engagement Review 2025: Asia

To stay ahead in today’s competitive landscape, brands in Asia need to do more than just follow trends—they need to enhance experiences for their customers through effective use of technology while embracing culture and prioritizing transparency.

In the Asia edition of our 2025 Customer Engagement Review, we explore three key trends shaping marketing in the region, and learn how brands are tailoring messages; building trust through better, more transparent data practices; and gradually integrating AI into their customer engagement strategies to boost satisfaction, loyalty, and growth.

Download the review today to uncover:

• Why authenticity and local relevance matter
• How to balance personalization with privacy to build trust and loyalty with customers
• How AI is transforming the way brands engage with customers—and how your brand can get started