Staying in the black - Sustaining momentum beyond Black Friday Cyber Monday

Keeping balance sheets in the black isn’t just a seasonal priority for retail executives; it’s an always-on goal and more important than ever. As the dust settles from the whirlwind of Black Friday and Cyber Monday, retail executives face a critical challenge: how do we sustain the momentum?

A solid customer engagement strategy and the data-driven insights that come with it can help retailers stay relevant in shoppers’ minds, inboxes, and text messages. In the long run, it can drive the customer lifetime value that surveyed retailers named as their top measure of customer engagement success, according to our 2025 Retail Customer Engagement Review.

In this executive brief, senior leaders get the lowdown on:

• Influencing cross-functional collaboration for cross-channel marketing success.
• Strategically extending promotions, offers, and successful engagements without diluting brand equity and reputation for quality.
• The impact of loyalty programs in keeping a key cohort of brand ambassadors engaged and excited all year.