Read our Reports & Guides
GuidePressure-tested productivity: Turning pressure into diamond perfection for overstretched marketers
Rising pressure doesn’t have to slow you down. This guide shows how Braze helps marketers transform c...
GuideThe state of retail personalization
The state of retail personalization surveys the landscape of retail consumer behavior and marketing p...
GuideBraze In-Product Messaging Inspiration Guide
Imagine this: Your brand needs to improve your push opt-ins, or repeat purchase rates, or 90-day rete...
GuideFrom seed to success: How to cultivate sustainable business growth through customer engagement
The term “growth” gets thrown around a lot these days, but what does it really mean and how can you a...
GuideGetting Started with WhatsApp
Whether you’re just starting to use WhatsApp in your cross-channel marketing mix or you’re an early a...
GuideThe Braze WhatsApp Inspiration Guide
Imagine this: Your brand needs to improve your push opt-ins, or repeat purchase rates, or 90-day rete...
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GuideA Look Back at Key Takeaways from Grow with Braze 2025
The Grow with Braze APAC & GCC Year in Review distills the most important customer engagement trends ...
GuideEstablishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization
The ability to connect with customers across channels is no longer a nice-to-have—it’s a baseline in ...
ReportHow AI is Elevating Customer Engagement in the Middle East
Braze partnered with Martechvibe to survey over 220 senior marketing and CX leaders, distilling how t...
Guide2026 Predictions: Consumer trends shaping the marketing landscape
Step into the future with confidence as 2026 promises a landscape of heightened stakes and elevated e...
GuideThe secret lives of channels
Messaging channels play a central role in effective customer engagement. But using them successfully ...
GuideWhat is Customer Engagement?
Keep hearing about the topic of customer engagement but not sure what it entails or the impact it can...