Read our Reports & Guides
GuideCraft personalized moments that resonate with customers
Make every moment matter. Today’s consumers expect more than generic promotions, they expect brands...
GuideWhat is customer engagement around the world?
Discover global truths and regional trends. The fundamentals of customer engagement—building meaning...
GuideRetail Inspiration Guide
Retail brands understand the power of a great campaign. Across the lifecycle, reaching shoppers with...
GuideThe marketer's guide to composable tech stacks
Stack the tech in your favor. Composability gives you the power to pick the best tools for every job...
GuideBraze Inspiration Guide
Get inspired, then get moving. You know what your marketing team needs to improve—push opt-ins, repe...
GuideCustomer Engagement Review Workbook
As we navigate the rapidly changing landscape of customer engagement, the insights from the Braze Cus...
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GuideForrester Vision Report: How AI Impacts The CMO
AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester ...
GuideWinning Big in Gulf Cooperation Council Sales Events
From Ramadan to White Friday, sales events in the Gulf Cooperation Council (GCC) are transforming the...
GuideStaying in the black—Sustaining momentum beyond Black Friday Cyber Monday
Keeping balance sheets in the black isn’t just a seasonal priority for retail executives; it’s an alw...
GuideEngage to Excel: The APAC Financial Services Playbook
As financial services institutions across APAC navigate an increasingly competitive and regulated lan...
Guide10 key reasons to deploy a customer engagement platform
As businesses scale, manual marketing methods often hit a wall, limiting growth and creating fragment...
GuideWhat SMBs should look for in a customer engagement platform
For growing businesses, engagement isn’t just a marketing function, it’s a strategic growth lever. Bu...