Read our Reports & Guides
GuideThe 2025 Gulf Cooperation Council Customer Engagement Review
Brands in the Gulf Cooperation Council (GCC) are at a crossroads of innovation, balancing global cust...
GuideDominating Major Sales Events in Southeast Asia
As the retail and eCommerce landscape in Southeast Asia evolves, major sales events like Black Friday...
GuideRetention in Action: Creating lasting and lucrative connections with customers (Arabic)
Attracting new customers and encouraging them to engage in valuable actions with your brand is essent...
GuideRetention in Action: Monetization in Action: Turning engagement into revenue and profit (Arabic)
Expanding your audience and delivering captivating experiences is vital for any brand's growth. Howev...
GuideRise above the fray—optimizing SMS and email for holiday campaigns
Summertime might sound like sand and sunscreen to some. For retail marketers, it’s already time to pl...
GuideBeyond transactions in financial services—The strategic impact of long-term relationships
Financial services customers are the most empowered, educated, and adept they’ve ever been at managin...
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GuideThe retail marketer’s Black Friday Cyber Monday planning workbook
The holidays will be here before we know it, as every retailer knows, making yesterday the best time ...
Report2025 Financial Services Customer Engagement Review
Customer engagement is a high-stakes operation for financial services companies entrusted with custom...
GuideSMS & RCS Inspiration Guide
Customers have been receiving text messages from their favorite brands since long before the availabi...
ReportConnecting the Commerce Cosmos: 10 Best Practices from Ace Brands
Customer-centricity isn’t a nice-to-have. It’s a growth strategy. Engaged, loyal customers don’t jus...
GuideThe possibilities of push
The push notifications consumers receive today often don’t look all that different from the ones they...
GuideThe 2025 Australia and New Zealand Customer Engagement Review
Brands in Australia and New Zealand (ANZ) are diverse, innovative, and have an excellent track record...