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GuideFrom seed to success: How to cultivate sustainable business growth through customer engagement
The term “growth” gets thrown around a lot these days, but what does it really mean and how can you a...
GuideThe Journey Is Everything
Despite economic headwinds, travelers still recognize the benefits of exploration and are motivated t...
GuideThe Braze Email Inspiration Guide
You know what your marketing team needs to improve—email subscribers, repeat purchases, 90-day retent...
GuideFrom transactional to transformational: How APAC retailers win the next wave of loyalty
Digital-first consumers are reshaping retail across APAC and the GCC. Shopping now happens in moments...
GuideFrom efficiency to effectiveness: How AI is transforming customer engagement
AI has moved past novelty. Brands are learning to use it with real sophistication. Early AI tools del...
GuideNext Best Everything
Using AI Decisioning for 1:1 personalization "Next best action" models have been standard tools in t...
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GuideA Community of Bandits
AI breakthroughs are changing marketing. Generative AI will help marketers create content and content...
GuideOptimizing Promotional Spend
As economic headwinds loom, marketers feel even more pressure to optimize every dollar spent while ma...
GuideAI-driven Personalization in Financial Services
This white paper surveys the state of personalization in financial services, and explores how advance...
Guide1:1 Personalization for Travel and Hospitality Marketers
Travel and hospitality marketers leverage AI personalization to capitalize on consumer demand, especi...
GuidePersonalizing the QSR Experience
This new white paper surveys the state of consumer behavior and marketing personalization in QSR, and...
GuideForrester Vision Report: How AI Impacts The CMO
AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester ...