Insights


What It Takes to Orchestrate Brilliant Customer Experiences

Todd Grennan By Todd Grennan May 9, 2019

Data is at the core of any great marketing strategy—but brilliant customer experiences aren’t made possible by data alone. To successfully engage, retain, and build the sorts of sustainable customer relationships that drive long-term business success, your team has to be able to effectively manage complex projects, orchestrate marketing campaigns and messaging flows across a variety of platforms and channels, and ensure a thoughtful approach to iteration that can ensure ongoing optimization.

Don’t underestimate all the work and tools involved in actually making that happen. From channel-specific best practices for email and beyond, investigations into martech and data agility and how to make the most of them, and the ins-and-outs of effective customer journey management, orchestration is the secret ingredient that makes your marketing dreams a customer engagement reality.

In the new Conversation Issue of Braze Magazine, we’ll explore:

Want to dig into the full issue? Just click below!

[center]Explore the Orchestration Issue[/center]


Todd Grennan

Todd Grennan

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.

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