Problem
Immobiliare.it was looking for a better way to alert users about relevant new property listings. The aim was to personalize content and communication channels based on user habits and journey stages, maintaining cohesive engagement throughout the home-buying process.
Strategy
Using Canvas Flow, our journey orchestration tool, Immobiliare.it created personalized cross-channel flows that alerted customers to new listings using the channels they preferred.
Solution
Immobiliare.it achieved a 16% boost in interactions with their real estate agents and a 28% increase in user retention after 15 days for those who activated instant alerts.