Data & Analytics
What is Segment
Segment provides the customer data infrastructure that helps businesses put their customers first. With Segment, you can collect, unify, and connect your first-party customer data to 200+ tools, including email, web, advertising, POS, and mobile. With Segment, you can achieve a common understanding of your users and activate your own data to create personalized, customer-first experiences.
How we work together
Braze and Segment work together to ensure that data flows seamlessly across numerous devices and tools. Send customer data directly into Braze and Segment via our real-time, bidirectional integration, or lean on our real-time data-streaming export, Currents, to create a feedback loop in which customer data uplevels everything you do.
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Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.
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