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Be Absolutely Engaging.™

See what relevant mobile app messaging can do for your brand.

Coordinate personalized and contextually relevant mobile messages from one central platform.

Get Demo

a screenshot of a web page for flash & thread

Drive deeper engagement on mobile.

Maximize mobile revenue

Drive revenue by delivering value to a bigger and more engaged mobile audience.

Break down channel silos

No more point solutions. Bring all your mobile channels together in one place.

Build first-party relationships

Reliably grow and reach your mobile audience with trusted data in a changing privacy landscape.

Impress in every message

Transform the mobile app into a key engagement tool through outstanding app experiences.

Build first-party relationships

Get to know your mobile audience.

First-party view of every user

Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.

Data straight from the source

Enhance the user profile with rich, zero-party data on user preferences, contact info, feedback, and more. Out-of-the-box in-app survey templates make it easy to capture this information directly from users.

Data-driven segmentation

Build any audience you can imagine. Tap into 100+ ready-to-use segmentation filters to reach the right users every time.

Max reduced churn by 15% by personalizing campaigns with zero-party customer data
View Article
Personalized mobile marketing strategies

Impress in every message

Create amazing mobile experiences inside your app.

In-app messaging

Capture customer attention with fullscreen overlays, slideups, modals, surveys, opt-in forms, and other interactive messages.

Banners

Engage customers without interrupting their experience with persistent, inline banners that display the most relevant message.

Content Cards

Empower customers to discover content at their own pace with rich, individually tailored Content Cards delivered to an in-app inbox or feed.

Feature Flags

Drive adoption by toggling on new app features for specific audiences and guiding them with relevant messaging.

Hinge drives 200% higher app engagement with in-app messages
View Article
Mobile push notification services

Break down channel silos

Engage users beyond your app.

Mobile push notifications

Bring users back into the app with time-sensitive, catchy messages that attract attention and drive action.

iOS Live Activities

Display persistent, real-time updates right on the iPhone Lock Screen to keep users in the loop on on-demand delivery orders, sporting events, election results, and other live events.

Every channel in one place

Follow customers wherever they go. Start building your customer engagement strategy with mobile and expand over time to meet your customers on email, web, TV, paid channels, and more.

Mobile app messaging platform
Ranked #1 in G2’s Grid® for Push Notification Software

Impress in every message

Create, customize, and launch mobile messages in minutes.

Easy drag-and-drop editing

Drag and drop for no-code simplicity, or write your own code for ultimate customization--the choice is yours! Stay on brand by adding custom fonts, colors, and other styles.

Ready-to-use templates

Choose from a library of pre-built message templates, or create and save your own branded templates.

Custom content with generative AI

Kickstart the copywriting, image generation, and QA process with AI-powered inspiration.

Comprehensive experimentation

Easily test and optimize every part of your mobile strategy—from images to copy and everything in between—to uncover what works.

Personalized mobile marketing strategies

Maximize mobile revenue

Let context guide mobile interactions.

Real-time triggers

Automatically trigger mobile messages based on real-time customer behaviors, interactions, and updates happening within your tech stack.

Dynamic personalization

Add real-time recommendations, content, promotions, and more into mobile messages to give every user the information that’s most useful to them.

Location-based targeting

Engage users with relevant messages that are targeted and triggered based on their locations in the real world.

AI-powered optimization

Automatically optimize mobile journeys by sending users messages on their preferred channels at their preferred times.

Drive deeper engagement

Case Studies

Wellhub
Case Study

Wellhub drives revenue, clicks, and new users by personalizing the wellness experience with Braze

The customer engagement campaign drove 25% of the net-new revenue associated with Wellhub's new subscriber revenue stream, led to up to 70% click rates, increased sign-up volume by 3X, and increased conversion rates by up to 5% through survey implementation and customized flows.
Elf
Case Study

e.l.f. Drives Business Growth With the Power of Braze

As a result, e.l.f. achieved a 125% increase in monthly mobile app usage, a 58% increase in loyalty offer redemptions, and significant improvements in customer engagement and redemptions through their loyalty program.
Tonies
Case Study

Tonies Increase Free-to-Paid Conversions YoY with Braze

Tonies saw a 117% increase in free-to-paid content conversions.
Wellhub
Case Study

Wellhub drives revenue, clicks, and new users by personalizing the wellness experience with Braze

The customer engagement campaign drove 25% of the net-new revenue associated with Wellhub's new subscriber revenue stream, led to up to 70% click rates, increased sign-up volume by 3X, and increased conversion rates by up to 5% through survey implementation and customized flows.
Elf
Case Study

e.l.f. Drives Business Growth With the Power of Braze

As a result, e.l.f. achieved a 125% increase in monthly mobile app usage, a 58% increase in loyalty offer redemptions, and significant improvements in customer engagement and redemptions through their loyalty program.
Tonies
Case Study

Tonies Increase Free-to-Paid Conversions YoY with Braze

Tonies saw a 117% increase in free-to-paid content conversions.

Check out the resources.

View the Blog
  • Guide

    Mobile Messaging Inspiration Guide

  • a phone with the time of 9:41 on it
    Guide

    The possibilities of push

  • Braze In-Product Messaging Inspiration Guide cover featuring 3D mail, notification bell, and lightbulb icons.
    Guide

    Braze In-Product Messaging Inspiration Guide

FAQ

What is mobile app messaging with Braze?
How do in-app messages work in Braze?
What are Content Cards in Braze?
How does Braze support mobile banners?
Can I use feature flags with Braze mobile messaging?
How does personalization work in mobile app messaging?
Can Braze test and optimize in-app messaging campaigns?
How do in-app surveys work in Braze?

It’s time to be a better marketer

Get StartedSee How Braze Works