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  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one place
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    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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BrazeAI™

You lead, BrazeAI™ amplifies

Move faster, personalize at scale, and grow with confidence—powered by the BrazeAI™ product suite.

Contact Sales
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BRAZE AI SIZZLE_FINAL_2026

Better decisions, better outcomes

Build at the speed of AI

Go from ideas to working campaigns in moments with a team of AI agents.

Learn more

Personalize every interaction

Deliver relevant 1:1 experiences faster and at scale when you tailor every touchpoint.

Learn more

Improve campaign results

Make smarter decisions and optimize customer journeys.

Learn More

Build at the speed of AI

Elevate your role with a team of BrazeAI™ Agents

Unleash your creativity

Describe what you want and let AI agents build on-brand content and campaigns for you.

Find your momentum

Get instant guidance and hands-on AI execution so you can build faster, with less friction.

Break through blockers

Write HTML, build segments, and analyze campaigns with AI agents—no technical team required.

Test more, guess less

Uncover what resonates with your customers and keep iterating, all without the wasted effort.

Retail company increased their purchase conversion rate by 35% by using AI Item Recommendations in their out-of-stock emails
Read Case Study
BrazeAI™ Agents
BrazeAI Operator generating a personalized welcome email, shown next to an email preview for "Anchor" featuring jeans and a "Shop the sale" button.

Personalize every interaction

Deliver true 1:1 relevance
at scale

Create personalized content instantly

Get more from AI agents that generate on-brand content using your brand guidelines and real-time customer data.

Use all your data

Turn your richest customer data into relevant experiences without leaving anything on the table.

Customize everything

Personalize every aspect of customer communications, including content, offers, channels, timing, frequency, and more.

Go beyond segments

AI decisioning agents learn and adapt in real time to deliver experiences that are genuinely unique to each customer.

Dayuse moves from generic messaging to AI-powered personalization with BrazeAI Agent Console™
Read Case Study
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Improve campaign results

Move the metrics that matter

Make relevant recommendations

Use past behavior to surface the right product or content for every customer, every time.

Drive up the bottom line

Put the right offers, incentives, and campaigns in front of the right people so you can maximize profit, revenue, efficiency, and LTV.

Test more, guess less

Uncover what clicks with your customers, faster—then keep innovating without the wasted effort.

Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value
Read Case Study
Explore BrazeAI Decisioning™
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Case Studies

Luxury Escapes
Case Study

How Luxury Escapes deploys better segmentation with BrazeAI Agent Console™

The agent-based segmentation produced a 10% lift in revenue per user compared to the rule-based control group, driven entirely by conversion rate. It also drove a 7% increase in total transaction value and 6% increase in purchase volume.
BUGECE
Case Study

BUGECE improves the user experience and drives more signups by switching to Braze

By adopting Braze, the entertainment ticketing platform significantly improved operational efficiency and user engagement. Consolidating channels and leveraging BrazeAI™ led to a 32 % increase in signup conversion via in-app messaging and a 63 % rise in email open rates.
foodora
Case Study

foodora Builds Trust and Drives Engagement Through BrazeAI™

foodora saw a significant improvement in customer engagement and satisfaction, with higher conversion rates, increased revenue, and reduced churn.
Luxury Escapes
Case Study

How Luxury Escapes deploys better segmentation with BrazeAI Agent Console™

The agent-based segmentation produced a 10% lift in revenue per user compared to the rule-based control group, driven entirely by conversion rate. It also drove a 7% increase in total transaction value and 6% increase in purchase volume.
17.9B Al Decisions
Final, optimized decisions that send unique messages to each customer
3.1T Al Decisioning Inferences
Number of predictions made in the process of determining the optimal treatment for each user
BUGECE
Case Study

BUGECE improves the user experience and drives more signups by switching to Braze

By adopting Braze, the entertainment ticketing platform significantly improved operational efficiency and user engagement. Consolidating channels and leveraging BrazeAI™ led to a 32 % increase in signup conversion via in-app messaging and a 63 % rise in email open rates.
foodora
Case Study

foodora Builds Trust and Drives Engagement Through BrazeAI™

The BrazeAI™ Difference

Real-time
context

Braze continuously ingests context, processes it in real time, and makes it immediately available for BrazeAI™ intelligence.

Composable intelligence

BrazeAI™ natively embedded at every layer of our platform and can be combined and recombined across leading models for engagement use cases.

Cross-channel interaction

BrazeAI™ makes the output of its models quickly available for cohesive interaction on any channel.

Proven expertise, 
results, and scale

Braze is equipped with years of AI decisioning experience and AI-dedicated teams configuring and deploying AI agents.

Check out the resources.

View the Blog
  • a book titled next best action using al decisioning for 11 personalization
    Guide

    Next Best Everything

  • from efficiency to effectiveness : how ai is transforming customer engagement
    Guide

    From efficiency to effectiveness: How AI is transforming customer engagement

  • Three colorful bars of increasing height; the tallest orange bar features glowing 'AI' text and light trails representing growth.
    Article4 min read

    The ROI of AI: How CMOs can showcase tangible value to the C-Suite

    January 26, 2026

FAQ

What is BrazeAI™?
In what ways does BrazeAI™ improve personalization?
How can BrazeAI™ help optimize campaigns?
What AI technologies power BrazeAI™?
How can BrazeAI™ help improve experimentation and testing?
What marketing outcomes can BrazeAI™ help improve?

Reimagine what’s possible with AI

Get StartedSee How Braze Works

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