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The retail marketer's Black Friday Cyber Monday toolkit
We assembled our data, insights, and experts to bring you this toolkit that helps you plan smart, dream big, and engage your customers in peak season—BFCM and beyond. As we proudly power billions more peak-season messages this year, we can’t wait to continue supporting your success.
Black Friday & Cyber Monday by the numbers
+35% messaging
according to Braze user volume comparing 2024 to 2023+46% send growth YoY
in in-app messaging (IAM) in 2024 from 2023, according to Braze user data+33% YoY
in cross-channel campaigns that sent a message in 2024 vs. 2023, according to Braze user dataBraze x Shopify
Making eCommerce calm and bright
Our new-and-improved integration with Shopify is built for eCommerce marketers to activate real-time data and insights for next-level shopping experiences.
2024 Black Friday & Cyber Monday retro
Billion with a B
Braze customers sent billions of messages across channels over the BFCM period in 2024. While emerging channels gained ground, optimizing email experiences was still high on Braze users’ holiday checklist—53% of Braze customers used the Drag-and-Drop Editor for Email during the four-day period in 2024.
