The retail marketer’s Black Friday Cyber Monday planning workbook

The holidays will be here before we know it, as every retailer knows, making yesterday the best time to plan for Black Friday Cyber Monday mayhem. The best strategy for meeting your customer engagement goals this year starts with planning ahead, and Braze is here to help you do just that with this downloadable workbook. Use this tool to:

• Outline your vision for successful Black Friday Cyber Monday marketing campaigns with a moodboarding exercise.
• Define your goals for 2025 holiday in alignment with that vision.
• Map those goals to actions and channels for maximum customer connection.
• Freewrite words, thoughts, phrases, and feelings to get you energized for a great season.