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      • Customer Engagement
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          1. 3D illustration of a control panel with purple sliders, a magic wand icon, a person icon, and a pixel icon.
            ArticleCustomer Engagement11 min read

            How behavioral marketing turns data into personalized experiences

            Team
            Team Braze
            Customer Engagement
          2. Braze graphic titled "What is customer engagement? How modern brands can stimulate revenue, retention, and growth," shows a smiling man on his phone with a "30% off" notification and "Complete Checkout" button.
            GuideCustomer Engagement

            What is Customer Engagement?

            Customer Engagement
          3. a person on a phone surrounded by whatsapp messages
            ArticleCustomer Engagement12 min read

            The Complete Guide to WhatsApp Marketing

            Team
            Team Braze
            Cross-ChannelCustomer Engagement
          4. an imag screen asking how do you prefer to work out
            ArticleCustomer Engagement12 min read

            What is zero-party data?

            Team
            Team Braze
            Data Privacy and SecurityCustomer Engagement
          5. two girls are looking at a cell phone together
            ArticleCustomer Engagement6 min read

            What Sustainability Minded QSR Brands Need to Know to Build Trust With Gen Z

            Melia
            Melia Fillipow
            Customer Engagement
          6. braze forge 25 is being held in 2020
            ArticleCustomer Engagement7 min read

            Forge 2025: Advancing customer engagement in an AI-native world

            Todd
            Todd Grennan
            Customer EngagementAI and Machine Learning
          7. a phone with a kfc logo on it
            Case StudyCustomer Engagement4 min read

            KFC Spain's bold customer engagement strategy turned critics into fans

            PersonalizationCRMCustomer Engagement
          8. a woman is smiling while looking at her phone with the number 26 on the screen
            ArticleCustomer Engagement6 min read

            Diving deeper into iOS 26: What it means for SMS, MMS, and RCS

            Lexie
            Lexie Haggerty
            Customer Engagement
          9. a poster that says what is customer engagement around the world
            GuideCustomer Engagement

            What is customer engagement around the world?

            Customer Engagement
          10. the word braze is on a pink and orange background
            ArticleCustomer Engagement5 min read

            Texas Senate Bill 140: What it means for your business

            Lauren
            Lauren Conrad
            Customer Engagement
          11. a man is smiling in front of a sign that says kitchenette
            ArticleCustomer Engagement4 min read

            Stop the churn: Introducing Subscribed Studios for subscription businesses

            Team VML
            Customer Engagement
          12. a woman giving a thumbs up with a flow chart behind her
            ArticleCustomer Engagement9 min read

            Customer engagement automation: What it is and how to do it right

            Team
            Team Braze
            Workflow AutomationCustomer Engagement
          13. a woman is looking at her phone which says order now
            ArticleCustomer Engagement9 min read

            Customer engagement at enterprise scale: What works, what doesn’t, and how to fix it

            Team
            Team Braze
            Customer Engagement
          14. a phone screen shows a sign up for our loyalty rewards program today
            ArticleCustomer Engagement6 min read

            Help your customers get more done with WhatsApp Flows

            Lexie
            Lexie Haggerty
            Customer Engagement
          15. The cover of the Braze Inspiration Guide on a orange and purple background
            ArticleCustomer Engagement4 min read

            BIG learnings: Five Years of the Braze Inspiration Guide

            Todd
            Todd Grennan
            Customer Engagement
          16. braze inspiration guide 55+ essential campaigns . a world of customer engagement possibilities , all in one place .
            GuideCustomer Engagement

            Braze Inspiration Guide

            Customer Engagement
          17. a woman sitting in front of a laptop with the words customer engagement review on the bottom
            GuideCustomer Engagement

            Customer Engagement Review Workbook

            Customer Engagement
          18. a woman wearing glasses is smiling while looking at her phone
            ArticleCustomer Engagement6 min read

            Understanding customer lifecycle marketing: Why it matters and how to implement it

            Team
            Team Braze
            101 ContentCustomer Engagement
          19. WebinarCustomer Engagement

            State of Customer Engagement 2025: GCC Edition

            LoyaltyCross-ChannelCustomer Engagement
          20. a screenshot of a pamper her app on a phone
            ArticleCustomer Engagement7 min read

            Rich, Compelling, Trusted: Introducing native Braze support for RCS

            Lexie
            Lexie Haggerty
            Customer Engagement
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