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    • Customer Engagement
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        1. A smiling Black man looks at his phone with "braze vs Salesforce" written over a vibrant orange and pink background.
          ArticleCustomer Engagement13 min read

          Braze vs Salesforce: Which customer engagement platform is right for your business?

          Team
          Team Braze
          Customer Engagement
        2. Super Bowl trophy, Braze logo, and paper airplane icons.
          ArticleCustomer Engagement3 min read

          2.4+ billion sends, zero fumbles: How Braze supports leading brands during the big game

          Jamie
          Jamie Doheny
          Customer Engagement
        3. 3D card icon with text fields and a plus sign, featuring an orange to purple gradient.
          ArticleCustomer Engagement24 min read

          Sign-up form examples: Proven designs and best practices to grow your list faster

          Team
          Team Braze
          Customer acquisitionCustomer Engagement
        4. A smiling man looks at his phone, encircled by three red icons: data blocks, a tag, and two sparkles.
          ArticleCustomer Engagement18 min read

          A complete guide to customer engagement strategy for 2026

          Madison
          Madison Tiemtoré
          Customer Engagement
        5. Stylized pinball machine with e-commerce icons (profile, email, chat, add to cart, conversion rate) on a purple neon background.
          ArticleCustomer Engagement11 min read

          Challenges of marketing attribution: Why it’s becoming harder to measure impact

          Sally
          Sally Wills
          Customer Engagement
        6. AI rocket flying through a large orange C.
          ArticleCustomer Engagement11 min read

          Customer engagement for enterprise: How large organizations can scale AI, data, and collaboration

          Team
          Team Braze
          Customer Engagement
        7. Smiling man on phone with server, email, gallery, and notification icons on a purple abstract background.
          ArticleCustomer Engagement8 min read

          What is a customer engagement platform?

          Madison
          Madison Tiemtoré
          Customer Engagement
        8. 3D illustration of a control panel with purple sliders, a magic wand icon, a person icon, and a pixel icon.
          ArticleCustomer Engagement11 min read

          How behavioral marketing turns data into personalized experiences

          Team
          Team Braze
          Customer Engagement
        9. a person on a phone surrounded by whatsapp messages
          ArticleCustomer Engagement12 min read

          The Complete Guide to WhatsApp Marketing

          Team
          Team Braze
          Cross-ChannelCustomer Engagement
        10. an imag screen asking how do you prefer to work out
          ArticleCustomer Engagement12 min read

          What is zero-party data?

          Team
          Team Braze
          Data Privacy and SecurityCustomer Engagement
        11. braze forge 25 is being held in 2020
          ArticleCustomer Engagement7 min read

          Forge 2025: Advancing customer engagement in an AI-native world

          Todd
          Todd Grennan
          Customer EngagementAI and Machine Learning
        12. a woman is smiling while looking at her phone with the number 26 on the screen
          ArticleCustomer Engagement6 min read

          Diving deeper into iOS 26: What it means for SMS, MMS, and RCS

          Lexie
          Lexie Haggerty
          Customer Engagement
        13. a man is smiling in front of a sign that says kitchenette
          ArticleCustomer Engagement4 min read

          Stop the churn: Introducing Subscribed Studios for subscription businesses

          Team VML
          Customer Engagement
        14. the word braze is on a pink and orange background
          ArticleCustomer Engagement5 min read

          Texas Senate Bill 140: What it means for your business

          Lauren
          Lauren Conrad
          Customer Engagement
        15. a woman giving a thumbs up with a flow chart behind her
          ArticleCustomer Engagement9 min read

          Customer engagement automation: What it is and how to do it right

          Team
          Team Braze
          Workflow AutomationCustomer Engagement
        16. a woman is looking at her phone which says order now
          ArticleCustomer Engagement9 min read

          Customer engagement at enterprise scale: What works, what doesn’t, and how to fix it

          Team
          Team Braze
          Customer Engagement
        17. a phone screen shows a sign up for our loyalty rewards program today
          ArticleCustomer Engagement6 min read

          Help your customers get more done with WhatsApp Flows

          Lexie
          Lexie Haggerty
          Customer Engagement
        18. The cover of the Braze Inspiration Guide on a orange and purple background
          ArticleCustomer Engagement4 min read

          BIG learnings: Five Years of the Braze Inspiration Guide

          Todd
          Todd Grennan
          Customer Engagement
        19. a woman wearing glasses is smiling while looking at her phone
          ArticleCustomer Engagement6 min read

          Understanding customer lifecycle marketing: Why it matters and how to implement it

          Team
          Team Braze
          101 ContentCustomer Engagement
        20. a woman sitting on a bus looking at her phone with a message that says your order is out for delivery
          ArticleCustomer Engagement1 min read

          The state of customer engagement in South Korea in 2025

          Team
          Team Braze
          Customer Engagement
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